Search Engine Optimization Specialist

Company Description

Established in 2016, TripBibo is a prominent online holiday marketplace in India that connects travelers with trusted and expert travel agents. The platform serves as a hub for both travelers and agents to interact and plan memorable vacations.

Role Description

This is a full-time remote role for an SEO and Ads Specialist at TripBibo. The specialist will be responsible for conducting keyword research, performing SEO audits, implementing link building strategies, analyzing web analytics, and optimizing on-page SEO to enhance the company's online presence.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic rankings and website traffic.
• Optimize on-page, off-page, and technical SEO elements.
• Create and manage Google Ads campaigns, including search, display, and shopping ads.
• Plan, execute, and optimize Meta Ads (Facebook and Instagram) campaigns.
• Perform keyword research, audience targeting, and competitive analysis for ads and SEO.
• Monitor, analyze, and report on campaign performance, providing actionable insights.
• Collaborate with content creators to ensure alignment with SEO and advertising goals.
• Stay updated on industry trends, algorithm updates, and advertising best practices.

Qualifications

• Keyword Research, SEO Audits, and On-Page SEO skills
• Experience in Link Building and Web Analytics
• Proficiency in optimizing web content for SEO purposes
• Knowledge of digital advertising platforms and strategies
• Strong analytical and problem-solving skills
• Excellent communication and collaboration abilities
• Relevant certifications in SEO and digital marketing

Benefits:

• Fixed salary INR 15000/- per month (Non-negotiable).
• Permanent work from home opportinity.
• Opportunity to work in a creative and collaborative environment.
• Professional development and training opportunities.