Search Engine Optimization Specialist

About the Company Sush Essentials Pvt. Ltd. (SEREKO) is incorporated start-up company from Noida, seeking to get into the Holistic Wellness space. The Company's purpose is to build a complete wellness portfolio eventually. SEREKO is India’s 1st Psychodermatology brand that with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanning Topical Skincare products with complementing Nutraceuticals (supplements) to treat the skincare concerns in stream along with providing surface solutions. Job Description : We are looking for a results-driven SEO Specialist with a minimum of 2 years of experience in search engine optimization (SEO) and website conversion rate optimization (CRO). The ideal candidate will have experience working in direct-to-consumer (D2C) industries and possess a strong understanding of both on-page and off-page SEO strategies. Key Responsibilities : Develop and implement SEO strategies to improve organic search rankings and website traffic. Conduct keyword research, competitor analysis, and content optimization. Optimize website structure, metadata, internal linking, and technical SEO aspects. Monitor and improve site speed, mobile optimization, and user experience (UX) factors. Execute link-building strategies to enhance domain authority. Analyze and optimize website conversion rates (CRO) through A/B testing and performance tracking. Collaborate with content teams to create SEO-friendly blog posts, landing pages, and product descriptions. Track and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz. Stay updated on SEO trends, algorithm changes, and industry best practices. Qualifications & Requirements : Minimum 2 years of experience in SEO and website CRO. Proven experience in the D2C industry. Proficiency with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog. Strong understanding of on-page, off-page, and technical SEO. Excellent analytical and problem-solving skills. Ability to work independently and collaborate with cross-functional teams. Location: Sector-142, Noida (Near 142 Noida Metro station- Aqua Line) For more details, please visit www.serekoshop.com Show more Show less