Search Engine Optimization Specialist

Company Description

Hawkworx Digital empowers organizations to enhance their digital presence through innovative performance-driven marketing strategies and professional website development services. With expertise in SEO, paid advertising, social media management, and lead generation, the company creates scalable, modern, and conversion-focused solutions tailored to clients' needs. Leveraging creativity, technology, and data insights, Hawkworx Digital delivers measurable outcomes that support long-term business growth. Dedicated to driving digital transformation, the company partners with a diverse range of enterprises, from startups to established businesses.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist, based in Gurgaon. The SEO Specialist will be responsible for executing and optimizing SEO strategies, conducting keyword research, performing SEO audits, and implementing on-page and technical SEO best practices. The role also involves link-building initiatives and analyzing web analytics to improve online visibility and search engine rankings.

Qualifications

• Proficiency in Keyword Research and SEO Audits
• Strong capabilities in Link Building strategies
• Experience and expertise in Web Analytics tools and reporting
• In-depth knowledge of On-Page SEO best practices
• Strong analytical and problem-solving skills
• Detail-oriented with organizational and time management abilities
• Bachelor’s degree in Marketing, Communications, or a related field
• Familiarity with HTML, CSS, and CMS platforms is a plus
• Proven ability to stay updated with the latest trends and algorithm changes in SEO