Search Engine Optimization (SEO) Executive in Mumbai

Key Responsibilities

• Conduct in-depth market research to understand industry trends, target audience preferences, and the competitive landscape.
• Define content goals, messaging, and tone of voice for various platforms and channels.
• Develop and execute content strategies that align with business objectives and target audience needs.
• Create and maintain content calendars, overseeing the production and distribution of high-quality, SEO-optimized content.
• Collaborate with cross-functional teams to ensure brand messaging and cohesive content experiences.
• Perform content audits and provide recommendations for optimizing content performance.
• Monitor content performance metrics, analyze data, and use insights to refine strategies.
• Stay updated with emerging SEO trends, techniques, and best practices.
• Proficient in using SEO tools such as Google Analytics, Google Search Console, and Semrush to track keyword rankings, grow organic traffic consistently, and enhance backlink profiles.
• Generate actionable SEO reports and make data-driven recommendations.
• Keep abreast of search engine algorithm updates and adjust strategies accordingly.
• Conduct keyword research to identify high-potential keywords and create content around them.
• Stay informed about competitors' SEO strategies and recommend competitive actions.
• Provide guidance on on-page and off-page SEO best practices.
• Collaborate with the web development team to ensure technical SEO optimization.
• Assist in the creation of visually engaging presentations for SEO-related initiatives.