Search Engine Optimization Manager

About Adventum Student Living (ASL)

Adventum Student Living is a global student mobility platform that empowers students through its integrated ecosystem:

• UniScholars Personalised study abroad counselling.
• UniCreds Simplified education loans and financing.
• UniAcco Global student accommodation marketplace.

Together, these brands make global education accessible, seamless, and empowering for students worldwide.

Role Overview

SEO Manager

This role is ideal for someone who thrives at the intersection of strategy, data, and execution. The SEO Manager will define and implement a unified SEO vision that drives traffic, improves keyword rankings, and strengthens the organic visibility of ASL's digital ecosystem globally.

strategic and hands-on

Key Responsibilities

Strategic Leadership

• Develop and own the

  SEO strategy

  ensuring alignment with brand's marketing objectives.
• Identify growth opportunities through unified keyword frameworks, content clusters, and cross-domain SEO initiatives.
• Collaborate with brand, content, and product teams to ensure SEO is embedded into every digital project and campaign.
• Build, mentor, and manage a team of SEO executives and analysts.

Technical SEO & Site Health

• Conduct periodic

  technical audits

  across all brand websites to ensure crawlability, indexation, Core Web Vitals, and site architecture best practices.
• Partner with tech and product teams to implement scalable fixes that enhance organic performance.
• Stay ahead of Google algorithm updates and lead proactive optimization measures.

On-Page & Content Optimization

• Define the keyword strategy and topic clusters across countries, products, and user journeys.
• Guide the optimization of blogs, landing pages, and program-specific content for maximum search visibility and engagement.
• Work closely with the content and design teams to maintain SEO consistency and strengthen E-E-A-T signals.

Off-Page & Authority Building

• Build and execute a

  group-level backlink strategy

  , leveraging PR, partnerships, and high-authority guest posting.
• Identify opportunities to cross-link between ASL brands to enhance topical relevance and domain authority.

Performance Analysis & Reporting

• Track, analyze, and report SEO KPIs (traffic, keyword rankings, conversions) across all brands using GA4, GSC, Ahrefs, SEMrush, and other tools.
• Create dashboards and insight reports to present results and recommendations to the marketing leadership.
• Conduct competitor benchmarking and market analysis to identify new ranking opportunities.