Job
Description
Role Overview: Magic Bus India Foundation is looking for a skilled Website and Campaign Marketing Specialist to join their dynamic team. As a Digital Marketing Specialist, you will be responsible for maintaining and enhancing the organization's website, analyzing traffic, managing paid campaigns, and developing email/newsletter templates. This role requires a blend of technical expertise, creativity, and attention to detail to drive the digital presence and engagement of the organization. Key Responsibilities: - Website Updates: - Develop and maintain new landing pages. - Update organizational overview data. - Refresh content regularly, including success stories, blogs, and news. - Ensure the home page banner is current and engaging. - Regularly update the XML Sitemap and ROR. - Keep the URL list up-to-date. - Maintain and update the Robots file. - Monitor and update indexed pages in Google Search. - Remove unwanted and expired URLs from Google Search promptly. - Analytics & Reporting: - Conduct traffic analysis and generate detailed reports. - Examine user behavior on the website and produce comprehensive reports. - Monitor and report on the performance of the top 5 pages. - Generate Google Search Console reports and provide solutions. - Analyze data using SEMrush and deliver actionable reports. - Paid Campaigns: - Develop and present comprehensive campaign reports. - Drive lead generation and engagement metrics. - Monitor ad quality, relevance, and spending metrics. - Analyze audience metrics, reach, and impressions. - Emailer/Newsletter Development: - Develop and maintain multiple relevant templates using the Email Marketing tool. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field. - Proven experience in digital marketing, including website management, analytics, and paid campaigns. - Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, and Netcore. - Strong understanding of SEO, SEM, and web traffic metrics. - Excellent analytical, organizational, and multitasking skills. - Strong communication and interpersonal skills. - Ability to work independently and as part of a team. Preferred Skills: - Experience with content management systems (CMS). - Familiarity with HTML/CSS and web development basics. - Knowledge of email marketing best practices. - Experience with Google AdWords is a plus. Please note that the location of the job is in Airoli. If you are interested in applying for the position of Digital Marketing Specialist at Magic Bus India Foundation, please submit your resume and a cover letter detailing your experience and qualifications to vishal.shikhare@magicbusindia.org with the subject line "Digital Marketing Specialist Application". Magic Bus India Foundation is an equal opportunity employer and welcomes applications from all qualified candidates. Thank you for considering this opportunity. Role Overview: Magic Bus India Foundation is looking for a skilled Website and Campaign Marketing Specialist to join their dynamic team. As a Digital Marketing Specialist, you will be responsible for maintaining and enhancing the organization's website, analyzing traffic, managing paid campaigns, and developing email/newsletter templates. This role requires a blend of technical expertise, creativity, and attention to detail to drive the digital presence and engagement of the organization. Key Responsibilities: - Website Updates: - Develop and maintain new landing pages. - Update organizational overview data. - Refresh content regularly, including success stories, blogs, and news. - Ensure the home page banner is current and engaging. - Regularly update the XML Sitemap and ROR. - Keep the URL list up-to-date. - Maintain and update the Robots file. - Monitor and update indexed pages in Google Search. - Remove unwanted and expired URLs from Google Search promptly. - Analytics & Reporting: - Conduct traffic analysis and generate detailed reports. - Examine user behavior on the website and produce comprehensive reports. - Monitor and report on the performance of the top 5 pages. - Generate Google Search Console reports and provide solutions. - Analyze data using SEMrush and deliver actionable reports. - Paid Campaigns: - Develop and present comprehensive campaign reports. - Drive lead generation and engagement metrics. - Monitor ad quality, relevance, and spending metrics. - Analyze audience metrics, reach, and impressions. - Emailer/Newsletter Development: - Develop and maintain multiple relevant templates using the Email Marketing tool. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field. - Proven experience in digital marketing, including website management, analytics, and paid campaigns. - Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, and Netcore. - Strong understanding of SEO, SEM, and web tr
