Search Engine Optimization Manager

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team!

As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business growth and success.

Responsibilities

• Develop and execute successful SEO, SEM and ORM strategies.
• Ensuring the company's websites, blog sites, and online pages appear among the top results. Optimize website content, landing pages and paid search copy.
• Conduct keyword research to guide content teams. Optimize copy and landing pages for paid search engine marketing campaigns. Work with the creative to continuously improve SEM campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization
• Implement ORM Tools to safeguard and build the brand across digital platforms,
• Manage all pay-per-click (PPC) marketing activities. Manage all paid search campaigns on Google as well as other search and display marketing engines. Effectively manage the paid search budget and maximize ROI, drive traffic, and customers.
• Direct on-page/off-page optimization projects
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Planning and managing website updates
• Review technical SEO issues and recommend fixes
• Reports & Analysis: Tracking, reporting and analyzing website analytics on traffic, rankings and other SEO aspects
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Trends & research: Keep abreast of SEO and integrated marketing trends. Research and analyze competitor advertising links

Qualifications and Experience

• Minimum 4 years of experience
• MBA in Marketing is preferred
• Proven experience as SEO Manager, SEM Manager and managing PPC Campaigns
• Experience in formulation of SEM campaign and budget management, keyword management and research, landing page optimization, keyword bidding, creation of ad copy, A/B testing.
• Experienced in performance marketing, conversion, and online customer acquisition
• Knowledge of standard and current SEO practices and Up to date with the latest trends and best practices in search engine marketing
• Experienced in ORM and well versed with ORM tools
• Knowledge of HTML/CSS
• Experience with SEO/SEM reporting. Experience with website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent communication skills
• Analytical mindset with numerical aptitude

Locations:

Mumbai (Kalina)