Search Engine Optimization Manager

As a Sr. SEO Specialist at DHPL, a global leader in manufacturing human hair extensions and an award-winning exporter, you will play a crucial role in developing and executing global SEO strategies to drive organic growth, user acquisition, and brand visibility across multiple international markets. Your passion for technical SEO, multi-language optimization, and data-driven decision-making will be essential in solving complex SEO challenges and leading cross-functional collaboration with content, development, and marketing teams. **Key Responsibilities:** - Develop and execute a scalable SEO strategy across multiple regions and search engines. - Structure content for direct answers (Q&A/HowTo/FAQ), add the right schema, and optimize entities for AI Overviews, Bing Copilot, and Perplexity (AEO). - Build authoritative source pages and maintain strong org/author/entity schema for generative citations and strengthen E-E-A-T (GEO). - Optimize website architecture, hreflang tags, and structured data for geo-targeting and multi-language search visibility. - Solve technical SEO challenges related to crawlability, indexation, site speed, and mobile-first indexing. - Conduct international keyword research and competitive analysis to identify growth opportunities. - Collaborate with content teams to ensure localization and cultural relevance of SEO-optimized content. - Monitor SEO KPIs, organic traffic trends, and ranking performance across different regions. - Stay updated with Google algorithm updates, international search trends, and industry best practices. **Qualifications:** - 3-5 years of experience in SEO with a focus on international and technical SEO. - Expertise in hreflang implementation, geo-targeting, and multilingual content optimization. - Proficiency in SEO tools such as Google Search Console, SEMrush, Screaming Frog, and Botify. - Strong understanding of website architecture, crawl budget management, and structured data implementation. - Experience working with large, multi-regional websites across different domains. - Knowledge of Google's algorithm updates, ranking factors, and SERP features. - Ability to analyze organic traffic trends and develop data-backed SEO strategies. - Experience working cross-functionally with marketing, development, and content teams. - Familiarity with basic HTML, JavaScript, and CMS platforms for effective collaboration with developers. In this role, you will report to the Marketing Manager in India and the Operations Manager in the United States. DHPL offers a supportive work environment with benefits such as office timings from 9 am to 6 pm, competitive salary based on experience and skill set, medical insurance, social security benefits, paid leave, and more. Join us and be part of a dynamic team driving innovation in the hair industry market.,