Search Engine Optimization Executive

Company Description

Pragyanam is dedicated to providing a comprehensive range of scholastic and co-scholastic activities through its "Life-Skills based curriculum." This unique approach ensures learners are equipped with the essential skills to lead fulfilling, prosperous, and happy lives. Pragyanam emphasizes holistic development to help students excel in all areas of their personal and professional lives.

Key Responsibilities:

• Develop and implement 

  off-page SEO strategies

   to improve domain authority and keyword rankings.
• Execute 

  link-building campaigns

   using ethical (white-hat) techniques.
• Conduct 

  backlink audits

   and remove or disavow toxic links.
• Identify high-quality websites and build partnerships for 

  guest posting, content sharing, and outreach

  .
• Manage and monitor 

  online reputation

   and brand mentions across digital platforms.
• Collaborate with the content team to create 

  SEO-friendly, shareable content

   that attracts backlinks.
• Track, analyse, and report performance metrics using tools like 

  Google Search Console, Ahrefs, SEMrush, and Moz

  .
• Stay up-to-date with 

  Google algorithm updates

   and 

  SEO trends

   to adjust strategies accordingly.
• Perform 

  competitor backlink analysis

   and identify new opportunities for link acquisition.
• Promote content through 

  social bookmarking, forums, directories, and influencer outreach

  .

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in 

  Off-Page SEO / Link Building / Digital Marketing

  .
• Strong understanding of 

  SEO tools

   (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Knowledge of 

  Google Analytics

   and 

  Search Console

  .
• Excellent written and verbal communication skills for outreach and collaboration.
• An analytical mindset and the ability to interpret SEO data effectively.
• Familiarity with 

  content marketing

   and 

  social media promotion

  .