Search Engine Marketing (SEM) Specialist

Job Description – Search Engine Marketing (SEM) Specialist

Location: Indra Nagar

Salary: ₹30,000 to 40,000 per month

Experience: 5–7 years Role Overview:

We are looking for an experienced and results-driven SEM Specialist to manage, optimize, and scale our paid marketing campaigns across search engines and digital platforms. The ideal candidate should have in-depth knowledge of Google Ads, Bing Ads, keyword strategy, bidding, and campaign optimization to maximize ROI.

Key Responsibilities:

• Plan, execute, and scale paid campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram).
• Conduct detailed keyword and audience research to identify high-performing segments.
• Optimize campaigns daily for CTR, CPC, CPA, and ROAS performance metrics.
• Write and test ad creatives, copy, and landing pages in collaboration with design and content teams.
• Manage and track campaign budgets efficiently to maximize ROI.
• Conduct A/B tests for creatives, audiences, and bidding strategies.
• Generate regular performance reports and insights, with recommendations for continuous improvement.
• Collaborate with SEO, content, and analytics teams to ensure end-to-end marketing synergy.
• Stay updated with the latest ad trends, tools, and platform policies.

Key Skills & Competencies:

• Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook, Instagram).
• Deep understanding of audience targeting, bidding optimization, and funnel strategy.
• Proficiency in Google Analytics, Tag Manager, and conversion tracking setup.
• Ability to create data-driven campaign strategies and actionable insights.
• Creative mindset with strong attention to detail in ad copy and visual alignment.
• Excellent communication, time management, and analytical skills.

Qualifications:

• Bachelor’s/Master’s degree in Marketing, Digital Marketing, Business, or related field.
• 5–7 years of experience in SEM and digital campaign management.
• Certification in Google Ads or related platforms preferred.

Employment Type: Full-Time

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person