Search Engine Marketing (SEM) Specialist

As an experienced and results-driven SEM Specialist, you will be responsible for managing, optimizing, and scaling paid marketing campaigns across search engines and digital platforms. Your in-depth knowledge of Google Ads, Bing Ads, keyword strategy, bidding, and campaign optimization will be crucial in maximizing ROI. **Key Responsibilities:** - Plan, execute, and scale paid campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram). - Conduct detailed keyword and audience research to identify high-performing segments. - Optimize campaigns daily for CTR, CPC, CPA, and ROAS performance metrics. - Write and test ad creatives, copy, and landing pages in collaboration with design and content teams. - Manage and track campaign budgets efficiently to maximize ROI. - Conduct A/B tests for creatives, audiences, and bidding strategies. - Generate regular performance reports and insights, with recommendations for continuous improvement. - Collaborate with SEO, content, and analytics teams to ensure end-to-end marketing synergy. - Stay updated with the latest ad trends, tools, and platform policies. **Key Skills & Competencies:** - Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook, Instagram). - Deep understanding of audience targeting, bidding optimization, and funnel strategy. - Proficiency in Google Analytics, Tag Manager, and conversion tracking setup. - Ability to create data-driven campaign strategies and actionable insights. - Creative mindset with strong attention to detail in ad copy and visual alignment. - Excellent communication, time management, and analytical skills. **Qualifications:** - Bachelors/Masters degree in Marketing, Digital Marketing, Business, or related field. - 5-7 years of experience in SEM and digital campaign management. - Certification in Google Ads or related platforms preferred.,