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Realatte Ventures Llp
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Saumitra Korgaonkar, Head - Digital Marketing, Piramal Realty

Saumitra Korgaonkar, Head - Digital Marketing, Piramal Realty

Realatte Ventures Llp

4 - 7 years

20 - 25 Lacs

Bengaluru

Posted:12 hours ago| Platform:

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Skills Required

Quality Lead Usage Head Business Development Networking Real estate marketing Digital marketing Cost

Work Mode

Work from Office

Job Type

Full Time

Job Description

Piramal Realty X Realatte X Taboola - Realatte Casestudies Piramal Realty Boosts High-Quality Leads by
30% Using Taboola Motion Ads

With smart mid-funnel placement and rich media creatives, Piramal Realty maximized both
Engagement and cost-efficiency.

Let s Talk Real Estate Piramal Realty X Realatte X Taboola

Delivered exceptional results in terms of lead quality, CTR, and CPL through native ad placements across Taboola s premium publisher network.

Native Video + Motion Ads for Consideration Stage

Realatte implemented Taboola s motion-based creatives within a native environment. These ads were deployed across high-authority news and lifestyle sites, combining video storytelling with contextual content discovery to keep CPLs low while lifting engagement.

30% Increase in High-Quality Leads

4X Decrease in Cost Per Lead

30% Boost in Click-Through Rate

Finding Cost-Effective Mid-Funnel
Impact

Piramal Realty was already running top- and bottom-funnel campaigns, but needed to strengthen consideration in the Middle of the journey.

The goal was to reach high-intent users with a format that blended seamlessly into content Environments without skyrocketing CPLs.

Motion Drives Measurable
Momentum

Taboola became a vital part of our media mix. It gave us the scale, targeting, and format flexibility needed to drive ROI At the mid-funnel stage.

Saumitra Korgaonkar, Head - Digital Marketing, Piramal Realty

Deployed Taboola Motion Ads across mid-funnel publisher network
Used behavioral targeting to reach high-intent real estate audiences
Measured impact across both quality of leads and cost efficiency

Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.

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4.0 - 7.0 yrs

INR 20 - 25 Lacs

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Saumitra Korgaonkar, Head - Digital Marketing, Piramal Realty