1. Serve as the primary expert in Technical and Functional SAP Marketing / SAP Marketing Cloud.
2. Provide comprehensive support to internal marketing teams, assisting with key tasks.3. Collaborate closely with cross-functional teams to ensure alignment on campaign goals and strategies.4. Strong experience in supporting marketing teams with segmentation, target group creation, and content building. Should have experience on the following aspects of SAP Marketing Cloud:5. Business Roles and Authorizations6. Data Modeling using Business Application Studio7. Exposure to Marketing Extensibility, Segmentation Configuration8. Deep knowledge in Interaction Contacts, Segmentations, Campaigns, Interactions, Products , Offers and other Marketing functionalities9. Custom Fields and Custom Logic implementation10. Data import and export11. Scores, Rule-Based Scores, Extensibility of Rule-Based Scores12. Content Studio Features13. Integration capability with SAP and non-SAP third party systems14. Communication user, Communication system and communication arrangement setup15 Setting up Email and SMS service provider like Amazon Ses, SAP email server.

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SAP Marketing Techno Functional- SOW Professional