Salesforce Marketing Cloud (SFMC) - Developer / Senior Developer

Cognizant

8 - 10 years

27 - 42 Lacs

chennai

Posted:2 days ago| Platform:

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Skills Required

digital marketing studio microsoft dynamics service cloud saas sales channel marketing sales sql marketing automation salesforce marketing salesforce marketing cloud google analytics journey builder html sfmc automation studio marketing cloud communication skills crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Sr. Developer (A) /Tech Lead (SA)

Experience: 3 Years to 8 Years
Location:- PAN India

Roles & Responsibilities:

Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
Experience in analysing business requirements and map them to technical flows.
Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

Technical Expertise/

Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.
Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc
Understanding of HTML & Scripting language – AMP Script & SSJS
Strong in SQL query
Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.
Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.
Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
Data Model setup using List, Groups and Data Extensions
Opt In/Opt Out Management using Public Lists and Publication Lists
Excellent communication skills
Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour
Integration: API, Sales and Service Cloud or any other external sources
Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys

Mandatory:

Certification in SFMC- Email Specialist & Developer

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