Job
Description
Role Overview: You will work as a Senior Manager at Accenture Strategy & Consulting Global Network Song, collaborating closely with clients as a consulting professional to design, build, and implement initiatives aimed at enhancing business performance. Your key focus areas will include Marketing Strategy, Campaign Strategy & Design, Marketing processes, Sales/solution/Proposal Development, Next Best Action, Functional Consulting, and the Salesforce marketing platform ecosystem. Key Responsibilities: - Design new campaign strategies and marketing plans across all channels. - Conduct clients Campaign/Marketing capability assessment, provide recommendations on optimizing the Campaign/Marketing stack, and develop use cases to enhance the utilization of the campaign ecosystem. - Develop next best action strategies and business cases for campaign strategies and technology solutions. - Derive insights for campaigns, work on Campaign attribution and optimization strategy. - Define campaign Key Performance Indicators and monitor them throughout the campaign lifecycle. - Identify marketing process improvement opportunities and redefine processes. - Lead and manage at least 2 large Salesforce marketing program executions from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty. - Conduct requirement gathering and design workshops, prepare solution and functional blueprint, and lead solution design and deployment across multidimensional teams. - Exhibit strong project management skills by mobilizing and organizing across multiple stakeholders (client and internal) and projects. Qualifications Required: - Overall experience of 12+ years in designing/managing marketing campaigns with at least 6-7 years of hands-on functional consulting experience, preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry, and client-facing experience. - MBA from a tier 1 or 2 college. - Certification in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty preferred. - Experience with CRM, marketing software, channel integration, real-time decisioning is desirable. - Strong understanding of how digital channels work together to create personalized marketing programs for customers. - Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. - Ability to use insights for campaign and strategy optimization. - Ability to drive large engagements independently. - Ability to establish and build effective working relationships. - Experience in managing mid-sized/large teams. - Excellent stakeholder management experience working with middle to senior management levels within existing organizations/client organizations. Company Details: Accenture is a global professional services company offering services and solutions in strategy, consulting, digital, technology, and operations. With a workforce of 624,000 people serving clients in over 120 countries, Accenture focuses on improving client performance and creating sustainable value. Accenture Strategy & Consulting shapes the future for clients by combining business insight with technology impact to drive value and growth in a digital world. The Global Network at Accenture provides management consulting and strategy expertise across the client lifecycle. Accenture's mission is to drive innovation and improve the way the world works and lives.,
