Salesforce Marketing Cloud Engineer

Getoncrm Solutions

3 - 7 years

8 - 12 Lacs

Ahmedabad

Posted:2 weeks ago| Platform:

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Skills Required

Email marketing Analytical Cloud Marketing campaigns HTML Continuous improvement Information technology Analytics marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Automation Strategy: Collaborate with the marketing and technology teams to understand business requirements, marketing objectives, and customer journeys to develop effective marketing automation strategies.
Solution Design and Development: Translate business requirements into technical solutions using Salesforce Marketing Cloud, ensuring the seamless integration of data, automation, and marketing tools.
Salesforce Marketing Cloud Implementation: Configure and customize Salesforce Marketing Cloud functionalities, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder, to deliver high-quality marketing campaigns.
Data Integration: Integrate Salesforce Marketing Cloud with other systems, such as CRM, e-commerce platforms, and data warehouses, to enable data synchronization and enhance personalization capabilities.
Email Marketing: Develop, test, and deploy personalized and dynamic email campaigns using HTML/CSS, AMPscript, and other scripting languages.
Journey Automation: Create customer journeys, automation workflows, and trigger-based communications to nurture prospects and drive engagement throughout the customer lifecycle.
Data Segmentation and Targeting: Implement audience segmentation and targeting strategies to ensure relevant content delivery and optimize campaign effectiveness.
Analytics and Reporting: Monitor and analyze campaign performance using Salesforce Marketing Cloud analytics and reporting tools, providing insights for continuous improvement.
Best Practices and Compliance: Stay updated with industry best practices, marketing automation trends, and data protection regulations (eg, GDPR, CCPA) to ensure compliance and data security.
Testing and Troubleshooting: Conduct thorough testing of marketing automation processes and troubleshoot any issues to ensure flawless execution of campaigns.

Requirements:

Bachelors degree in Computer Science, Information Technology, Marketing, or a related field.
Proven experience in Salesforce Marketing Cloud development and implementation, including hands-on experience with Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder.
Proficiency in HTML, CSS, AMPscript, and other scripting languages for email template creation and customization.
Strong understanding of data integration concepts and experience with integrating Salesforce Marketing Cloud with other systems.
Familiarity with CRM systems, marketing automation best practices, and email marketing strategies.
Analytical mindset with the ability to interpret data and insights to optimize marketing campaigns.
Excellent communication and collaboration skills to work effectively with cross-functional teams and clients.
Salesforce Marketing Cloud certifications (eg, Email Specialist, Marketing Cloud Developer) will be an advantage.
Prior experience in Salesforce CRM or other Salesforce products is a plus.

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