Salesforce Marketing Cloud Engineer

You are a multi-channel marketing specialist responsible for delivering campaigns across digital and non-digital media. Your role involves partnering directly with US clients" business executives, marketing strategists, data scientists, and creative leads. You will be accountable for executing multi-channel campaigns, including segmentation, design, and reporting. Additionally, you will create multi-channel marketing journeys encompassing email, print, phone, and mobile touchpoints. Your day-to-day tasks will include campaign set-up, segmentation, scheduling, testing, tagging, and deployment. **Key Responsibilities:** - Collaborate effectively with agile matrixed teams at US clients to ensure successful campaign execution. - Analyze data from digital marketing programs to establish internal standard methodologies by researching email and mobile engagement statistics. - Conduct list segmentation and contact management using SQL. - Identify opportunities for process improvement and streamline execution complexity. - Manage the digital engagement role for Journeys. - Communicate clearly and effectively with all team members. - Participate actively in technical discussions related to the platform. - Promote a culture of observability within the team to monitor platform performance and stability. **Qualifications Required:** - Excellent communication skills to interact with US clients. - 5+ years of consulting experience and/or Marketing project implementation experience. - 2+ full life cycle projects with expertise in Salesforce Marketing Cloud implementations. - Experience with marketing automation platforms such as Marketo, Adobe Experience Cloud, Oracle Eloqua, etc. - Familiarity with DMPs (Blue Kai, Rocket Fuel, Trade Desk, etc.) and DSPs (Adobe Media Optimizer, DoubleClick, Media Math). - Salesforce Marketing Cloud Developer Certification is preferred. - Strong knowledge of standard methodologies for email, direct mail, SMS, phone call/IVR, and mobile messaging. - Ability to work with marketing, sales, and other stakeholders to drive business success. - Bachelor's degree in technology, engineering, or a related discipline.,