Salesforce Marketing Cloud Developer

Role & responsibilities:

• Campaign Management

  : Design, build, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, etc.).

• Journey & Automation Setup

  : Create and optimize customer journeys, automation workflows, and triggered communications.

• Email Development

  : Develop responsive email templates using HTML, CSS, and AMPscript; ensure compatibility across devices and email clients.

• Audience Segmentation & Data Management

  : Utilize Contact Builder and Data Extensions to segment audiences and manage subscriber data.

• Personalization & Dynamic Content

  : Implement personalization logic and dynamic content for targeted campaigns.

• Reporting & Analytics

  : Monitor campaign performance, provide insights, and recommend optimizations using SFMC Analytics and Google Analytics (if applicable).

• Integration

  : Work with APIs, SQL queries, and data connectors to integrate SFMC with Salesforce CRM and other systems.

• Compliance

  : Ensure campaigns adhere to email compliance regulations (CAN-SPAM, GDPR, etc.).

• Best Practices

  : Stay updated with SFMC features, marketing automation trends, and deliverability best practices.

Preferred candidate profile

• Strong hands-on experience in

  Salesforce Marketing Cloud

  modules (Email Studio, Journey Builder, Automation Studio, Content Builder).
• Proficiency in

  AMPscript

  ,

  SQL

  ,

  HTML

  , and

  CSS

  for email customization.
• Knowledge of

  Marketing Cloud Connect

  for CRM integration.
• Understanding of API integrations (REST/SOAP) for Marketing Cloud.
• Salesforce Certified Marketing Cloud Email Specialist and/or Marketing Cloud Consultant certification.