At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
Skills
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Apply a learning mindset and take ownership for your own development.
- Appreciate diverse perspectives, needs, and feelings of others.
- Adopt habits to sustain high performance and develop your potential.
- Actively listen, ask questions to check understanding, and clearly express ideas.
- Seek, reflect, act on, and give feedback.
- Gather information from a range of sources to analyse facts and discern patterns.
- Commit to understanding how the business works and building commercial awareness.
- Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
The OpportunityWhen you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.As part of the Marketing team you will assist in the development and execution of impactful marketing campaigns that drive engagement. As an Associate you will leverage your analytical skills to support digital asset management and content creation, while gaining valuable insights into marketing strategies and industry trends.
Responsibilities
- Assist in crafting and implementing marketing campaigns
- Support the management of digital assets and content
- Analyze data to derive insights for marketing strategies
- Collaborate with team members to drive engagement
- Conduct research on industry trends and audience preferences
- Contribute to the development of marketing materials
- Participate in team meetings to share ideas and updates
- Enhance skills in digital marketing tools and techniques
What You Must Have
- Master's Degree in Business Administration
- 1 year of experience
- Hands on exp on MS Office, SharePoint, Salesforce Marketing Cloud, Adobe Experience Manager and data reporting tools like Datorama.
- Oral and written proficiency in English required
What Sets You Apart
- MBA in Marketing, Economics, or Finance
- Digital Marketing certification
- Skilled in MS Office, SharePoint, and Salesforce Marketing Cloud
- Excelling in data gathering, handling, and analysis
- Managing multiple campaigns simultaneously
- Engaging effectively with multicultural stakeholders
- Comfortable working independently in fast-paced environments
- Demonstrating attention to detail and adaptability
- Keen interest in learning about industries and services
