Sales Officer- Agra

Job Title:

Location:

Reports to:

Role Objective:

To drive sales and market share in the assigned territory by effectively managing distributor relationships, expanding the retail network, and ensuring product availability and visibility for the Tea portfolio.

Key Responsibilities:

1. Sales & Business Development:

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.

- Identify, appoint, and manage distributors/stockists.

- Expand retail penetration by increasing outlet coverage.

2. Distributor Management:

- Monitor distributor performance and ensure adequate stock availability.

- Ensure timely order booking, delivery, and payment collection.

- Conduct regular distributor reviews for sales growth and efficiency.

3. Market Execution:

- Implement trade marketing activities, merchandising, and visibility programs.

- Ensure correct product placement, pricing, and promotions in the market.

- Monitor competitor activities and provide market intelligence to the management.

4. Reporting & Compliance:

- Maintain daily sales reports, market visit reports, and sales forecasts.

- Ensure compliance with company policies and processes.

- Coordinate with supply chain and accounts for smooth operations.

Must-Have Requirements:

- Graduation in any discipline (MBA in Sales/Marketing preferred).

- min 7 years(min 2 yrs as supervisor) of experience in FMCG channel sales (Tea or beverages industry preferred).

- Strong distributor/retail network handling experience.

- Good communication, negotiation, and relationship management skills.

- Proficiency in MS Office & basic reporting tools.

- Willingness to travel extensively within the assigned territory.

Good-to-Have:

- Experience in tea/coffee/beverage category.

- Exposure to rural and urban distribution models.

- Understanding of trade marketing and promotional execution.

mandakranta.mahapatra@jaytea.com