Sales Officer - Foods

Dabur

3 - 8 years

7 - 13 Lacs

varanasi

Posted:-1 days ago| Platform:

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Skills Required

food and beverage fmcg sales general trade

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Achieve
primary and secondary sales targets
within the assigned territory.
Drive
sales growth
through efficient stockist and salesman management.
Ensure
order booking, billing, and delivery efficiency
in coordination with SSMs.
Implement
Trade Marketing and BTL initiatives
(schemes, promotions, visibility activities, etc.).
Monitor and enhance
market coverage, ECO, bill cuts, line sold, and sales value
performance metrics.
Oversee
merchandising and visibility
activities to ensure proper brand representation at retail outlets.
Coordinate
POSM (Point of Sale Materials)
allocation, placement, and utilization within the market.
Prepare and validate
claims
(trade schemes, display contests, etc.) as per company SOPs and submit on time.
Manage
stockist administration
, including SMR preparation, inventory tracking, and data updates in REACH.
Maintain and update
sales reports and trackers
accurately on daily/weekly/monthly basis.
Capture and report
market intelligence
competitor activities, pricing trends, and customer feedback.
Support in
appointment and onboarding of new stockists
as per company policies.
Ensure
smooth coordination with ASM/RSM
to align sales plans with regional business objectives.
Drive
retail business growth
and secondary sales for opportunity brands and NPD (New Product Development).
Support
SSM incentive achievement
by guiding and monitoring their sales performance.
Address and resolve
market issues, conflicts, and objections
effectively to ensure business continuity.

Preferred candidate profile

Must have experience in Food or Beverage industry
Must have work experience at Varanasi.
Must be graduate in any discipline.

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