Sales Marketing Manager

Job Title: Sales Marketing Manager

The Sales Marketing Manager is responsible for developing and implementing effective marketing strategies to increase brand awareness and drive sales growth. This position combines strong analytical skills with the ability to persuade and influence various stakeholders. The ideal candidate will work closely with sales, product development, and other departments to identify opportunities for market expansion and improve customer relationships.

Key Responsibilities

• Develop and execute marketing plans aligned with sales objectives and overall business strategy.
• Conduct market research and analyze customer needs to identify new sales opportunities and target audiences.
• Create and manage marketing campaigns across various channels, including digital, social media, email, and print.
• Monitor and analyze campaign performance, presenting insights and recommendations for improvement to stakeholders.
• Collaborate with the sales team to design promotional materials and sales tools that effectively communicate product benefits.
• Manage the marketing budget and ensure resources are allocated efficiently to optimize ROI.
• Maintain relationships with external agencies and vendors to support marketing initiatives.
• Organize and participate in trade shows, events, and presentations to promote products and enhance brand visibility.
• Stay updated on industry trends, competitor activities, and emerging marketing technologies to leverage new growth opportunities.
• Provide training and support to the sales team on marketing strategies, tools, and best practices.

Qualifications

A bachelor's degree in marketing, business administration, or a related field is required. A minimum of 5 years of experience in sales and marketing, preferably in a managerial role, is essential. Excellent communication, project management, and analytical skills are key for success in this position.

Additional Details

Job Requirements

Interview Details

Company Details