Sales Marketing Executive

Roles and responsibilities:

Lead Generation: Identify and pursue new business opportunities through networking, cold calling,
referrals, and market research. Client Relationship Management: Build and maintain strong relationships with existing and potential clients, understanding their needs to offer suitable products. Sales Presentations: Conduct product demonstrations and deliver compelling presentations to prospective clients. Negotiation & Closing: Negotiate contracts and close deals, balancing client needs with organizational interests to achieve sales targets. Market Research: Conduct market research to identify customer needs, evaluate market gaps, and stay updated on industry trends and competitor activities. Product Expertise: Possess deep knowledge of the manufacturing products to effectively advise clients. Sales Reporting: Prepare and present regular sales reports, forecasts, and data analysis to management. Team Collaboration: Collaborate with internal teams, such as technical and marketing departments, to ensure client needs are met and to develop effective strategies. CRM Management: Maintain accurate records of client interactions and sales activities in a CRM system. Event Participation: Represent the company at trade shows, exhibitions, and industry events to promote products and generate leads. Customer Service: Act as the primary point of contact for clients, handling inquiries, complaints, and

Preferred skills:

B2B sales expertise (dealing with distributors, dealers, OEMs, vendors, and direct clients)
Lead generation through trade shows, industry networks, and referrals Experience in handling channel sales, key accounts, and distributors 2. Marketing Skills Industrial marketing (catalogues, brochures, technical datasheets, exhibitions, trade fairs) Digital marketing basics (LinkedIn campaigns, industry portals, product listings, SEO for manufacturing websites) Competitor analysis & market research specific to manufacturing sector Product positioning & brand awareness in the B2B market 3. Technical & Product Knowledge Understanding of manufacturing processes and technical specifications of products Ability to explain product features, applications, and benefits in technical terms 4. Analytical & Commercial Skills Pricing strategy & costing awareness (margin calculations, bulk pricing, discounts) Sales forecasting & demand planning for manufacturing cycles 5. Communication & Interpersonal Skills Strong business communication (emails, presentations, proposals) Relationship building with clients, suppliers, and internal teams (production, QC, logistics) 6. Soft Skills & Personal Attributes Result-oriented with strong target achievement mindset, Resilience to handle long sales cycles & negotiations