Sales & Marketing Executive – Lead Generation (Pre-Sales)

Job Description

We are seeking a dynamic and results-driven Sales & Marketing Executive – Lead Generation to join our team. This role focuses on identifying, engaging, and nurturing potential leads through telephone calls, email marketing, social media networking, and other digital marketing channels. Your work will directly support our sales pipeline and help drive business growth. Key Responsibilities: Conduct outbound calls and follow-ups to identify new business opportunities Run targeted email marketing campaigns to attract and engage potential clients Utilize platforms like LinkedIn and other social media for networking and outreach Collaborate with the digital marketing team to generate quality leads through SEO, paid ads, and content marketing Research and qualify leads based on industry, job role, and business need Maintain accurate records of leads, prospects, and communications in CRM tools Schedule discovery or demo calls for the sales team with warm leads Required Skills & Qualifications: Proven experience in lead generation , pre-sales , or sales development Excellent communication and persuasion skills, especially over the phone and email Strong knowledge of social media platforms for B2B outreach (especially LinkedIn) Basic understanding of digital marketing tactics (SEO, PPC, email campaigns) Proficient in using CRM software and productivity tools (like Excel, Google Sheets, HubSpot, etc.) Self-motivated and target-driven with strong organizational skills Preferred Qualifications: Experience in B2B or tech/services industry Familiarity with marketing automation tools (e.g., Mailchimp, HubSpot, Zoho) Bachelor's degree in Marketing, Business, or a related field preferred, but not mandatory. Candidates with years of experience in lead generation, sales, or digital marketing may also apply. Job Type: Full-time Pay: ₹12,000.00 - ₹35,000.00 per month Schedule: Day shift Education: Diploma (Preferred) Work Location: In person