Sales Marketing Executive

Job Summary:

The Marketing Executive will be responsible for planning, executing, and monitoring marketing activities to promote the company’s medical equipment. This role involves branding, lead generation, coordinating with the sales team, and increasing product visibility in the market.

Key Responsibilities:

• Develop and implement marketing strategies for medical equipment.
• Plan online and offline marketing campaigns to boost brand awareness.
• Conduct market research to identify trends, competitors, and opportunities.
• Coordinate product promotions, demos, and customer engagement activities.
• Work closely with the sales team to support lead generation and conversion.
• Manage social media, brochures, catalogues, and marketing materials.
• Participate in medical exhibitions, conferences, and doctor/dealer meets.
• Track and report the performance of marketing campaigns.
• Visit hospitals, clinics, and dealers to promote products when required.
• Maintain strong relationships with doctors, biomedical engineers, and dealers.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing/Business or related field.
• Strong communication, presentation, and negotiation skills.
• Knowledge of digital marketing tools is an advantage.
• Ability to handle field marketing and travel as per requirement.
• Proficiency in MS Office and basic marketing analytics.