Sales & Marketing Executive

Job Description – Marketing Executive (Field Marketing)Company:

Diginfra Solar
(On-Grid | Off-Grid | Hybrid Solar Solutions)

Job Location:

Kerala (Assigned local areas)

Number of Openings:

6 Marketing Executives

Job Role Summary

We are looking for energetic and result-oriented Marketing Executives to plan and execute field marketing campaigns for solar solutions.
The role involves on-ground promotion, lead generation, customer interaction, and campaign execution using vehicle branding, site visits, and local outreach.

Key Responsibilities Field & Campaign Marketing

• Execute vehicle-based marketing campaigns (Ace van / car branding activities)
• Conduct area-wise promotions (residential areas, shops, apartments, institutions)
• Coordinate flex boards, banners, pamphlet distribution
• Support mic/announcement campaigns where legally permitted

Lead Generation

• Generate qualified solar leads from:
• Residential houses
• Commercial buildings
• Small industries
• Collect customer details and update leads in CRM / WhatsApp system
• Explain basic solar concepts, EMI, subsidy benefits to customers

Customer Interaction

• Attend walk-in and field inquiries
• Fix site visit appointments for technical team
• Follow up with interested customers

Reporting & Coordination

• Daily report of:
• Areas covered
• Leads generated
• Customer feedback
• Coordinate with sales & technical teams
• Support marketing events / exhibitions if required

Eligibility & Requirements Qualification

• Minimum Plus Two / Diploma / Any Degree
• Marketing or sales background preferred

Skills Required

• Good communication skills (Malayalam mandatory)
• Basic English reading/writing preferred
• Confidence to speak with customers
• Willingness to work in the field

Additional Preference

• Two-wheeler licence (preferred)
• Prior experience in:
• Solar
• Electrical
• Insurance / Finance / Real estate marketing (added advantage)

Working Details

• Field-based role
• Weekly off: 1 day
• Target-oriented with performance incentives Salary & Benefits
• Fixed Salary: ₹15,000 – ₹25,000 (based on experience)
• Attractive incentives per confirmed solar lead / installation
• Travel allowance (as per company policy)
• Training on solar products & marketing strategy

Growth Opportunity

• Performance-based promotion to:
• Senior Marketing Executive
• Area Marketing Coordinator
• Long-term growth in renewable energy sector

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person