Sales Manager

POSITION SUMMARY

To develop and grow Events Catering Business by working independently and with the Senior team to achieve growth and customer retention. This role would require prospecting and lead generation that would contribute to business development and growth across various F&B offerings of Catering Collective.

ROLES & RESPONSIBILITIES:

Prospecting & New Business Leads

• Support Director Sales Corporates & Events in the development and ownership of prospecting opportunities in alignment with segment sales strategy.
• Develop mid & senior prospect relationships to proactively influence the targeted customers, associated with Catering Collectives business proposition / value.
• Use mid and senior prospect relationships to influence the scope / requirements of what comes to market and increase topline by converting the opportunity.
• Constantly look into the market activity and seek to secure new profitable business.
• Develop strong relationships and solutions to increase client acquisition and retention.
• Where appropriate assist, lead and support the business with major re-tenders and organic growth within existing contracts.
• Build a strong pipeline and nurture potential client relationships to positively influence and conversion of market opportunities.
• Approaching and engaging the right people within the client organizations to introduce our food service solutions to key decision makers and influencers.

Sales Process

• Support the segment in major rebids and organic growth of additional services through use of relationship management.
• Create and manage account strategy plans for major prospects.
• Work with cross-functional teams and provide apt solutions to customers.
• Support senior sales team in business development planning, customer and competitor analysis
• Work closely with operations, production and reactive sales team to plan solutions towards varied catering requirements of the customers.
• Ensuring solutions are based on the best offer for us and perceived value by the customer.

Growth Accountability

• Maintain on-going relationships with customers and internal personnel after award of contract to build additional Business Opportunities with the same customer.
• Build integrated food service solutions that are a compelling proposition for the customer by addressing their business needs and differentiating us from our competitors while being balanced commercially.
• Ensure all solutions produced are in line with our company and customers commercial models and how each generates profit.
• Ensure all new business contracts achieve revenue and profitability targets and support the objectives of operations teams.
• Ensure that all target prospects, existing customers and tender opportunities are qualified for building long-term growth.
• Take lead in increasing the market share of event catering sales on Pan India level.

REPORTING RELATIONSHIP

Reports directly to:

Sr. Manager

National Sales Corporates & Events

PREREQUISITES

QUALIFICATIONS, EXPERIENCE AND ATTRIBUTES

QUALIFICATIONS:

• Diploma / Degree in Hotel Management, Graduate / Masters in Sales & Marketing

EXPERIENCE:

• 10 to 15 years of experience in Sales and Business Development in Catering Food Services

KNOWLEDGE

• MS Office (Powe Point, Excel, Word). Sales Force will be an advantage, market understanding of f&b events and clients

SKILLS

• Negotiation, Influencing & Interpersonal Skills
• Basic understanding of the P&L
• Good organizational skills and excellent attention to detail thinks ahead and pre-empts possible setbacks and obstacles
• Rigorous attitude ensuring plans and deadlines are adhered to
• Strong written and verbal communication
• Excellent project management skills
• Corporate Connects
• Understanding of venue sales, outdoor catering sales, basic menu and grids

ATTRIBUTES:

• Ready to travel Pan India
• Ability to work as a part of the team and autonomously
• Ability to adapt to meet a frequently changing workplace

About Us:

About K Hospitality:

Founded in 1972, K Hospitality Corp is India's largest privately held F&B company, with 500+ outlets and 10000+ employees across multiple business verticals in the Food and Beverage sector in India and overseas. Building on a vision of creating memories and inspiring happiness through food, the group is a market leader in its operations spread across QSR, restaurants, bars, cafes, food courts, banqueting, outdoor catering, corporate food services, and travel F&B. Some of its acclaimed and award-winning brands include TFS, Copper Chimney, Joshh, Bombay Brasserie, The Irish House, Nando's, Wagamama, Araya Bagh New Delhi, Blue Sea Banquets & Catering amongst others.

Website:

Website: https://www.k-hospitality.com/

LinkedIn: https://www.linkedin.com/company/k-hospitality-group/

About Catering Collective:

Catering Collective is one of India’s leading food and events companies, known for its robust presence across weddings, social celebrations, corporate gatherings, and large-format experiences. With a strong legacy, deep operational expertise, and a commitment to innovation, the group continues to redefine premium hospitality and scale its impact across India’s high-growth celebrations market.

At Catering Collective, we bring together a portfolio of award-winning catering brands, landmark venues, and large-scale food solutions to deliver extraordinary experiences across weddings, social celebrations, corporate events, and institutional settings.

From luxury catering through Blue Sea Bespoke Catering and Pavitra Exclusive Vegetarian Catering, every brand reflects our passion for culinary creativity, refined service, and innovation. Our stunning venues - Blue Sea in Mumbai and Araya Bagh in New Delhi - provide iconic settings, while our empanelment across leading destinations ensures seamless execution wherever our clients celebrate.

Beyond events, we power institutional catering and corporate food services through Life Co, serving VIP lounges, stadiums, concerts, conferences, food courts, and workplace dining. Whether intimate or large-scale, every experience we create is designed to be seamless, sophisticated, and unforgettable.