Sales Manager

Job Description: Sales Managers (Branded)

The Incumbent Will Be Responsible For

Achievement of budgeted sales targets for the assigned region through leading, developing, and motivating a teamof Area Business Managers and Field Officers and developing brands, KOLs, Key customers, specific potentialmarkets and ensuring effective implementation of marketing programs through action planning & monitoring.

Principal Accountabilities

• Achievement of targeted Business volumes
  

Achievement of overall monthly sales targets and annual sales targets
Achievement of Brand-wise Sales target with specific focus on Aatmanirbhar brandsEnsuring achievement of targets by each ABM and FO and enhancing productivity Improvebusiness hygiene by reducing sales returns & expiryEffective forecasting to ensure smooth availability & distribution of productsCo-ordination with channel partners/ distributionEnsuring achievement of collection targetsTaking measures to address slow moving productsFacilitating the performance across various therapies

• KOL Development
  

Development of a set of brand-specific core customers & supporting the implementation of strategic alliance
programs for maximizing ROI from KOLsMonitoring the efforts of ABMs and FOs with specific focus on ensuring a minimum doctor call average of 12and minimum 95% MCR coverage & 95% coverage of KOLs in each territoryDevelop & sustain relationships with KOLs through periodical personal visits and follow upsPeriodically track the contribution from KOLs and ensure interventions under the guidance of Head ofDepartment and Vertical Head in protecting & developing the business from KOLs

• Effective Implementation of Marketing Programs
  

Developing key brands in each territory through a team of ABMs & FOs
Periodically track the implementation of marketing programs and address the gaps if anyChannelizing the effort of team members to achieve desired resultsTracking the efforts of team members through Phyzii and ensuring complianceImplementation of local strategies under guidance of Head of Department and Vertical Head