Sales Manager - Business Loans

Role & responsibilities

• Business Acquisition

• Drive new client acquisition in the Business Instalment Loan (BIL) segment through open market sourcing.
• Identify and engage potential SME/MSME customers requiring installment-based financing.

• Direct Sales Agency (DSA) Management

• Build, manage, and expand a strong network of DSAs to generate consistent business.
• Regularly interact with empaneled DSAs and onboard new ones to strengthen market presence.

• Target Achievement

• Achieve monthly and quarterly loan disbursement targets.
• Monitor sanction ratios and conversion rates to ensure healthy portfolio growth.

• Market Development

• Map catchment areas and identify high-potential business clusters.
• Track competitor activities and provide feedback to product and policy teams.

Detailed Responsibilities

• Customer Engagement

• Meet prospective clients, explain loan products, eligibility, and repayment structures.
• Negotiate terms and ensure smooth onboarding of customers.

• Process & Compliance

• Ensure adherence to internal credit policies and RBI guidelines.
• Maintain accuracy in documentation and timely submission of loan files.

• Relationship Management

• Build long-term relationships with clients to encourage repeat business.
• Cross-sell other banking products where relevant.

• Reporting & Analysis

• Provide regular updates to senior management on acquisition numbers, DSA performance, and market trends.
• Use MIS tools to track progress and identify improvement areas.

Preferred candidate profile

Skills & Qualifications

• Strong open-market sourcing ability
• Excellent communication and negotiation skills
• Knowledge of SME/MSME financing and credit processes
• Ability to manage DSAs and drive performance
• Target-driven mindset with analytical skills

individual role of a Sales Manager BIL is to independently drive loan acquisition through open market sourcing and DSA management, while ensuring compliance and achieving business targets