Sales Head Cattle Feed Industry

Job Title: Head of Sales & Distribution

Location:

Reports To:

Objective:

sales, channel distribution, and rural market expansion

Key Responsibilities:

• Sales Strategy & Revenue Growth:

• Develop and implement a comprehensive sales strategy to achieve aggressive growth targets in existing and new geographies.
• Drive expansion into untapped markets across

  Bihar, Uttar Pradesh, Madhya Pradesh, Haryana, Punjab, and beyond.

• Channel & Distribution Development:

• Strengthen and expand the distribution network to over

  1,500 active channel partners

  .
• Design and implement dealer/distributor incentive programs to improve ROI and loyalty.
• Optimize C&F and last-mile delivery networks for efficiency.

• Team Leadership:

• Recruit, train, and manage a high-performing sales team including Regional Managers and Area Sales Managers.
• Establish robust sales review mechanisms and KPI-driven performance management.

• Rural Engagement & Farmer Outreach:

• Drive rural marketing initiatives including on-ground farmer meetings, advisory camps, and product demonstrations.
• Collaborate with the extension team to integrate

  farmer education programs

  for better livestock nutrition adoption.

• Market Intelligence & Competitor Analysis:

• Monitor market trends, competitor activity, and pricing strategies to maintain market leadership.
• Utilize data analytics and ERP tools for forecasting, demand planning, and performance tracking.

• Cross-functional Collaboration:

• Work closely with marketing, customer success, and product development teams to align sales strategies with branding and farmer engagement initiatives.

Key Requirements:

• Experience:

  12+ years in

  Sales & Distribution

  within FMCG, Agri-inputs, Animal Feed, or Rural Consumer Goods sectors.

• Proven Track Record:

  Successfully scaled distribution networks in rural/semi-urban markets.

• Expertise:

  Deep understanding of rural markets, dealer/distributor management, and go-to-market models.

• Education:

  MBA in Sales/Marketing or equivalent from a reputed institute.

• Skills:

  Leadership, negotiation, channel management, data-driven decision-making, and strong execution capabilities.

• Preferred:

  Prior experience in Agri-inputs, Dairy, or Livestock feed industry.

What We Offer:

• Lead

  North India’s largest organized cattle feed brand

  into its next growth phase.
• Competitive salary with

  performance-linked incentives and long-term wealth creation opportunities

  aligned with public market readiness.
• Entrepreneurial freedom to design and execute pan-India distribution expansion.
• A chance to impact

  millions of rural dairy farmers

  while growing a legacy brand poised for market leadership.