Sales Assoc Coordinator

As a Customer Executive (CE) at PepsiCo, you will be responsible for handling single or multiple distributors across various scales of business. Your role involves serving as the face of PepsiCo in the market, where you will be accountable for devising, implementing, and executing joint business plans to enhance sustainable sales capabilities. Your primary focus will be on supporting distributors in expanding their businesses by offering guidance and collaborating with Distribution Partners (DB) and their sales teams. You will play a crucial role in addressing market challenges and driving incremental business growth. In the realm of Market responsibilities, you will be tasked with achieving secondary monthly targets and fostering Gross Revenue growth. Efficient route planning to boost productivity, expanding Net Distribution by increasing the number of outlets served, and elevating Weighted Distribution by enhancing SKU count in existing outlets are key facets of your role. It is imperative to ensure stock availability and Rack Execution in alignment with the planogram while fostering relationships in the market to maximize customer satisfaction. Training and Communication form another vital component of your responsibilities. You will conduct one-on-one training sessions with PepsiCo Sales Representatives (PSRs) to enhance their business acumen and sales prowess. Setting monthly targets for each salesperson, providing on-ground coaching for market execution, monitoring sales performance through regular reports, and effectively communicating incentives to motivate the sales team to achieve targets are crucial aspects of this role. In terms of Distributor management, you will oversee the appointment and retirement of Distributors/Hub/Spokes within designated territories. Managing the Distributor's health (ROI) by ensuring adherence to the Joint Business plan, jointly participating in the recruitment and retention of sales representatives, minimizing product expiry by enforcing FIFO and stacking norms, tracking timely delivery of orders, ensuring food compliance at the distributor level, and facilitating the distributor's development on PepsiCo sales competencies are key responsibilities. To qualify for this role, you should hold an undergraduate degree, with a preference for candidates with a Post Graduation from Tier 2/3 colleges, and an MBA qualification would be advantageous.,