Sales And Marketing Executive

Role & responsibilities

• Identify and prospect new business opportunities through market research, networking, cold calling, and lead generation in targeted industrial sectors.
• Build and maintain strong relationships with existing clients, key accounts, and stakeholders to ensure repeat business and customer satisfaction.
• Conduct technical presentations, product demonstrations, and site visits to showcase machinery features, benefits, and applications.
• Collaborate with engineering and technical teams to assess client requirements, customize solutions, and prepare proposals or bids.
• Negotiate contracts, pricing, and terms to close deals while achieving sales targets and quotas.
• Develop and implement marketing strategies, including digital campaigns, trade shows, brochures, and promotional materials to increase brand visibility.
• Analyze market trends, competitor activities, and customer feedback to inform sales forecasts, strategies, and product improvements.
• Provide pre- and post-sales support, including coordinating installation, training, and troubleshooting in coordination with service teams.
• Prepare sales reports, forecasts, and performance metrics for management review.
• Participate in industry events, conferences, and trade shows to network and promote products.
• Monitor sales pipelines using CRM tools and ensure compliance with industry regulations and safety standards.

Preferred candidate profile

Education and Qualifications

• Bachelor's degree in Business Administration, Marketing, Mechanical Engineering, Industrial Engineering, or a related field (preferred; engineering background advantageous for technical understanding).
• Certifications in sales techniques, CRM software (e.g., Salesforce), or industry-specific training (e.g., heavy equipment or automation) are a plus.

Experience

• 02 years of experience in B2B sales and marketing, preferably in industrial machinery, heavy equipment, manufacturing, or related sectors.
• Proven track record of meeting or exceeding sales targets in technical or capital equipment sales.
• Experience with long sales cycles, key account management, and dealing with procurement processes in industrial environments.

Technical Skills

• Strong knowledge of industrial machinery (e.g., CNC machines, conveyors, pumps, compressors, automation systems) and their applications.
• Proficiency in CRM software, MS Office (Excel, PowerPoint for presentations), and digital marketing tools.
• Understanding of technical specifications, ROI calculations, and solution-based selling.

Soft Skills and Personal Attributes

• Excellent communication, negotiation, and presentation skills to convey complex technical information clearly.
• Strong relationship-building and interpersonal abilities for networking with engineers, procurement managers, and executives.
• Analytical mindset for market research, data interpretation, and strategic planning.
• Self-motivated, results-oriented, and resilient in handling rejections and competitive markets.
• Willingness to travel extensively (50% or more) for client visits, demos, and trade shows.
• Customer-focused with a problem-solving approach to tailor solutions.

Preferred Attributes

• Experience in digital marketing, lead generation tools, or after-sales support.
• Familiarity with industry trends like Industry 4.0, IoT integration, or sustainable machinery.
• Ability to work independently and collaboratively in a team environment.