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5.0 - 9.0 years

7 - 11 Lacs

Bengaluru

Work from Office

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Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. Brand and position the SaaS product with a right marketing mix. Managing the content assets needed to market the product like website, brochures, ppts, videos, flyers and others. Develop compelling product messaging and positioning, competitive differentiation, and compelling storylines for marketing products through collateral, training materials, pitch decks, and other sales enablement resources and tools. Identify primary and secondary research and insights to drive strategy Serve as a hands-on brand marketing professional from ideation, project management execution, and ROI measurement. Grow the company's presence in all key performance marketing channels and establish new ones. Develop and execute engaging social media strategies to increase brand awareness and grow user base across various platforms and local channels. Forecasting budget spending across all locations to ensure balanced and optimal spending; Managing budgets and campaigns across all digital channels to drive strong return on investment and an efficient CAC. Create and implement educational initiatives to engage internal community and increase brand loyalty Analyze competitor activity, including marketing strategies, channel usage, and campaign tactics, to inform and improve our own strategies Research and build targeted media and influencer lists, and establish connections to amplify brand messaging and reach new audiences Create and execute integrated campaigns, including ideation, execution, and performance measurement Oversee and optimize a newsletter to increase engagement and retention of customers and subscribers. Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement. Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics) Manage the pipeline of testing opportunities to ensure were maximizing our testing velocity. Collaborate with our design team when needed, but also be willing to do light design and copy when conception, Collaborate with our technology vendors and Eng. team from start to finish to ensure successful implementation and measurement of tests Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team Communicate results broadly and institutionalize learnings Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, Full Story, A/B Testing Tool). Expertise in growth product management, marketing tech, and conversion rate optimization Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc. Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc. Built and delivered robust road maps aligned with demand-generation team. Strong presentation and communication skills Hands-on experience analyzing digital business data to inform decisions and plan strategically Ability to generate leads through online/offline marketing strategies Knowledge of Google Ads, Social Ads, YouTube Ads, and Other Ads to generate leads. Offline marketing activities like events, seminars, channel partners, industry associations and other activities need to be taken care. Branding initiatives are a key. Understand customer journey and touch points. Skills: saas product,lead generation,google analytics,data analysis,brand positioning,design,growth product management,content management,budget management,website,software product marketing,a/b testing,marketing technology,conversion rate optimization,campaigns,product messaging,campaign management,market research,digital marketing,social media strategy

Posted 9 hours ago

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1.0 - 5.0 years

10 - 15 Lacs

Gurugram

Work from Office

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The role requires a Sales Executive to be a part of the sales team and focus on business development of Enterprise Tech SAAS Platform RocketFlow, RocketBiz, RocketBuy and RocketFleet. We are trying to redefine the way Enterprises/Businesses look at Digitising their businesses, the right candidate needs to have the urge to learn more, be a self starter and innovator. Job Purpose : - To focus on helping expand the business and markets. Key Responsibility Areas : Role : You need to sales the company software product services ( SaaS product ) over phone, email, and social touches to the corporate companies, it's B2B Sales role - We are looking for a highly motivated Sales Development Representative to help us grow revenue. We are on pace to double in size this year but need an increased flow of qualified leads for our inside sales team. This is an exciting opportunity for someone who is looking to start a sales career on the ground floor of an exciting software-as-a-service (SaaS) business. The Right Candidate Will : - Qualify prospects based on their current business challenges and needs using targeted and relevant questions. - Schedule discovery calls for our senior sales team. - Be proficient at using a sales development platform to execute the outreach process consisting of phone, email, whatsapp and social touches. - Engage with prospects and demonstrate our SaaS product. - Meet or exceed qualified lead/demos/conversion quota every month. - Strive to continuously improve your sales development process and demonstrate a willingness to learn best practices. - Update CRM on a daily basis without any gap & provide reporting. - Represent and demonstrate our company values, brand, and mission. Top characteristics and traits for a successful Candidate: - Ability to speak with CEOs, CFOs, Business Heads, Supply chain Heads, IT Heads, Business Heads, Controllers at early stage and growth businesses and ask intelligent questions. - Genuine customer empathy - Organized and possess strong time management skills. - Excellent written & verbal communication - Self-motivated with the ability to work in fast paced, changing environment. - A thirst for knowledge and growth in a start-up environment - A sense of urgency and persistence Job Perks : - Competitive salary and incentive bonus structure - Opportunity to work in a fast moving, high growth SaaS company. - Casual dress all-day, everyday - Strong, results-oriented culture - Games, fun, parties & more

Posted 3 weeks ago

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7 - 8 years

15 - 22 Lacs

Pune

Remote

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6+ years Quality Assurance experience. 4+ years of experience QA Automation using Java, Selenium, Cucumber, Maven, TestNG 2+ years of experience working on SAAS product A good understanding of SQL – able to create SQL scripts to obtain required data

Posted 2 months ago

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