RL-Wheels:Program Head-OEM and Programs

Job Description

RL-Wheels:Program Head-OEM and Programs About the Business Group The Wheels Loans department is a part of Retail Lending business of the bank which offers Auto, CVCE, Supply Chain Financing and TW Loans to all categories of customers Pan India. About the Role Product Head for OEM and Programme Management is responsible to drive the business of Auto, CVCE, Supply Chain Financing and Two-Wheeler Loans - business line of the Wheels Department in Retail Lending by building on OEM relationships. They must achieve business goals by strategic planning to drive business from key OEMs, running various programmes along with their digital integration. The incumbent will be responsible for the achievement of profitability targets and other key metrics for their team. Details of the Role Department Retail Lending Grade VP/ SVP-I Sub-Department RL- Wheels Reporting (Business) SVP-II/ EVP Location Mumbai Reporting (Matrix) Key Responsibilities OEM Relationship Driving relationship with OEM partners at Strategic and Regional level. Retail tie-ups sign off with existing & new partners like Vinfast. Enhancing mind-share of our brand at dealerships through OEMs. Strategic Unique Offering eg -Assured RV programs backed by OEM and special schemes for new product launches. Digital integration with OEM portals. Negotiating with OEM partners to provide exclusive offers for our ETB customer base Collaborating with OEM Partners for various campaigns to retain our Loyal customers. Collaboration with internal stakeholders for alliance programs with OEMs Organizing Strategic and Regional level personnel connect drives with OEM partners Driving mutually agreed targets jointly with OEMs Facilitating mapping & connects of RIBG Branches with dealer outlets Industry Trend Analysis Industry & OEM wise sales trend. Overall, Pan India and Region wise retail penetration. OEM-wise penetration and Region wise-OEM wise penetration. Brand wise /Segment wise Analysis. Periodic monitoring of retail penetration levels at counters of key OEMs. Overall penetration location wise. Analysis of competition offering for OEMs. Brand wise portfolio analysis Marketing Collaboration Executing various Marketing Activities and digital campaigns enhancing our presence /visibility. Multilevel and segment wise Campaign tie-ups with OEMs Joint Activities like in Rural & Corporate like Car Displays & Other Customer engagement events. Managing ATL / BTL activities Social Media Campaigns Vendor Management Team contests and events Budgeting for marketing activities Qualifications: Graduation/post-graduation from a recognized institute 10+ years of work experience (secured loans preferred) Role Proficiencies Strong orientation to drive Sales and profitability. Proficient in capitalizing on business opportunities for the 4 business lines and understanding and resolving the challenges and gaps faced in the business Key competence in management of diverse internal and external stakeholders, complex client and partner relationships Knowledge of latest developments in market and industry, ability to translate and implement the same to drive business Capability to handle pressure and meet deadlines Skill in managing large teams; coaching and mentoring team members Competence in organizing and conducting various marketing campaigns across platforms and channels Competence in managing within a dynamic, priority-setting environment Strong communication skills with the ability to converse and be impactful across all levels internally as well as at a client s organization