Retention Marketing Expert

Retention Marketing Expert

Key Responsibilities

1. Customer Data Analysis

• Track customer behavior (purchases, website activity, feedback).
• Identify why customers stop buying and what motivates them to return.

2. Build Customer Journeys

• Create automated flows such as:
• Welcome series
• Re-engagement campaigns
• Win-back campaigns
• Birthday/anniversary campaigns

3. Email & SMS Marketing

• Plan and send targeted email/SMS campaigns.
• Improve open rate, click-through rate, and repeat purchase rate.

4. Loyalty & Rewards Programs

• Design loyalty points, referral programs, and exclusive membership benefits.
• Encourage customers to buy again.

5. Personalization

• Send offers based on:
• Customer’s past purchases
• Category interest
• Cart abandonment
• Browsing behavior

6. Improve Customer Experience

• Reduce complaints and improve feedback.
• Work with support, product, and sales teams to enhance customer satisfaction.

7. Reduce Churn

• Identify early signs of customer dropout.
• Create strategies to retain customers before they leave.

8. A/B Testing & Reporting

• Test different subject lines, offers, messages.

Share results with management and optimize campaigns