Retail Marketing Head

Role Summary:

We are seeking a dynamic and results-driven Marketing Head – Retail to spearhead end-to-end marketing initiatives. The ideal candidate will drive customer acquisition, enhance in-store footfall, build brand equity, and ensure marketing efforts align with business goals.

Key Responsibilities:1. Strategic Leadership

• Develop and execute the annual marketing strategy aligned with business objectives.
• Drive campaigns for store launches, seasonal promotions, festive offers, and local marketing.
• Work closely with the senior management to support expansion plans and market penetration.

2. Brand & Communication

• Build and enhance the brand presence across offline and online channels.
• Oversee creative direction and ensure brand consistency in messaging.
• Lead internal and external communications, including PR, influencer marketing, and CSR branding.

3. Digital & Social Media

• Lead digital marketing efforts (SEO, SEM, social media, email marketing, etc.).
• Optimize website and app visibility, user engagement, and conversions.
• Track and analyze performance of all digital campaigns and implement improvements.

4. Retail Promotions & In-Store Marketing

• Plan and execute marketing activities to boost store footfall and increase revenue.
• Coordinate with category and store teams for product promotions, merchandising, and displays.
• Ensure effective Point-of-Sale (POS) communication and visual merchandising strategy.

5. Market Research & Insights

• Monitor market trends, customer preferences, and competitor activities.
• Conduct consumer research and translate insights into actionable strategies.
• Identify new market segments and innovation opportunities.

6. Team & Budget Management

• Manage and mentor the marketing team, agencies, and vendor partners.
• Define KPIs and track team performance.
• Prepare and manage the annual marketing budget and ensure ROI on campaigns.

Required Qualifications:

• MBA/PGDM in Marketing or related field from a reputed institution.
• 8–12 years of relevant experience, preferably in retail/FMCG/e-commerce.
• Proven track record of leading successful marketing campaigns across multiple locations.

Key Skills:

• Retail Marketing Strategy
• Brand Building
• Digital Marketing
• ATL/BTL Campaign Management
• Vendor & Agency Management
• Leadership & Team Management
• Consumer Behavior Analysis
• Budgeting & ROI Optimization
• Creative Thinking
• Data-Driven Decision Making

Why Join Us?

• High-growth environment with career progression opportunities.
• Work with an energetic and passionate leadership team.
• Be a key driver of brand transformation in a dynamic retail landscape.

Job Type: Full-time

Pay: ₹480,000.00 - ₹600,000.00 per year

Benefits:

• Life insurance

Schedule:

• Day shift

Work Location: In person