Reporting Analyst

We are seeking a detail-oriented and data-driven Data Analyst to join our digital marketing team. The ideal candidate will be responsible for analyzing digital campaigns, website traffic, customer behavior, and marketing performance to provide actionable insights. You will work closely with marketing strategists, SEO/SEM specialists, and media buyers to optimize digital campaigns and enhance ROI. Key Responsibilities: Analyze campaign performance across platforms like CM360, DV360, Google Ads, Facebook Ads, and programmatic platforms. Track, report, and interpret key metrics such as CTR, CPC, CPA, ROAS, and conversion rates. Build automated dashboards and reporting tools using Google Data Studio, Tableau, or Power BI. Monitor data analytics using multiple platforms. Provide strategic insights and performance reports to partners/clients and ensure timely and efficient delivery. Collaborate with operations teams to identify opportunities for optimization and testing. Required Skills: 2-3 years of hands-on experience in Data Analytics. Familiarity with MS Excel/Google Sheets (pivot tables, formulas, charts), VBA code, and data visualization tools (eg, Looker Studio, Tableau, Power BI). Strong understanding of digital marketing metrics and attribution models. Excellent analytical thinking and attention to detail. Excellent communication and interpersonal skills, with experience in stakeholder engagement and cross-functional collaboration Strong analytical skills with Excel/Google Sheets (pivot tables, VLOOKUPs). Ability to present complex data in clear, actionable formats. Proven track record in project management, balancing multiple priorities, and delivering high-quality results on time. Experience in preparing EOC repots and insights, sharing them with reporting leads to provide comprehensive performance analysis.