Registration Manager/Marketing Manager

Role & responsibilities

Project Overview:

widespread citizen registration and adoption

Role Overview:

Registration Manager

Key Responsibilities:

Outreach Strategy & Planning

• Design and implement a district-wise registration plan with monthly targets.
• Identify high-density, underserved, and scheme-relevant communities for outreach.
• Coordinate with local officials, housing societies, NGOs, SHGs, and field partners.

Citizen Awareness & Mobilization

• Organize and execute awareness drives at the ward, community, and society level.
• Promote registrations through local events, kiosks, helpdesks, and mobile vans.
• Support the content and communication team in developing localized materials (leaflets, posters, explainers).

Digital Registration Activation

• Ensure successful onboarding of citizens onto the mobile app and website.
• Guide field staff and volunteers in assisting citizens with the registration process.
• Facilitate training for digital volunteers and kiosk operators.

Monitoring & Reporting

• Track daily/weekly/monthly registration performance.
• Identify and resolve challenges in field execution or platform onboarding.
• Share data-backed insights with the Project Manager and communication team.

Qualifications & Experience:

• 3+ years of experience in outreach, community mobilization, field operations, or registration campaigns.
• Prior experience with e-governance, social impact projects, or digital public platforms is preferred.
• Experience coordinating field teams, vendors, and local institutions.

Skills Required:

• Strong planning and field execution skills
• Excellent communication in Marathi, Hindi, and English
• Familiarity with digital platforms and mobile registration flows
• Ability to mobilize communities and build trust
• Basic understanding of reporting tools (Excel, Google Sheets, dashboards)
• Coordination and relationship management with internal teams and external partners

  Reporting To:

Project Manager Digital Citizen Engagement Platform

Preferred candidate profile