Job
Description
The Regional Trade Marketing Manager will focus on Trade marketing deliverables across the spectrum representing the voice of the consumer for Philips in the Home Appliances space in Market and responsible for delivering measurable business impact. Lead the Regional Trade marketing plan and support effective execution of the plan in different states within the Zone, with special focus on BTL implementation. Plan, develop & track in-shop merchandising elements to strengthen visibility & efficacy. Work out market-specific Competitive action plans to improve Volumes & Market share. Plan yearly Activities, POSM & Promotion plans in coordination with Category Team. Execute trade marketing strategy to create a differentiated brand experience & deliver channel OP, and deliver store-level market share gain. Build and maintain strong relationships with key channel partners. Ensure consistency of Branding & shopper messaging across channels. Create activations & engagement programs for shoppers from time to time to drive engagement, conversion & Premiumization at the shop floor. Become the shopper custodian. Work closely with the category & content teams to understand consumer positioning planks & effectively translate the same to effective & high impact shopper communication. Plan and execute effective trade promotions and campaigns to drive product visibility and sales. Analyze the effectiveness of promotional activities and make data-driven recommendations for improvements. Lead New Launch planning to ensure visible placement and repeats from all target stores. Conduct regular market analysis to identify trends, opportunities, and potential risks. Use market insights to develop targeted trade marketing initiatives that address specific market needs. Develop and manage the trade marketing budget, ensuring efficient allocation of resources. Monitor expenses and provide regular reports on budget performance. Generate productivity of 10% YoY on all BTL spends. The ideal candidate will have 6+ years of strong experience in Trade Shopper Marketing, an MBA in Marketing, Business, or a related field, proven experience in trade marketing, preferably in FMCG/FMCD/FMEG industry, strong strategic thinking and analytical skills, excellent communication, presentation and interpersonal skills, demonstrated ability to lead and inspire cross-functional teams, results-oriented with a track record of driving successful trade marketing campaigns, must have proven ability to be flexible, multitask and drive key projects in a fast-paced, high-demand environment. Versuni offers paid time off, paid sick leaves, maternity leaves, paternity leaves, higher education policy, MyBenefits@Versuni, Life Event benefits, Company car lease scheme, and Product Discounts. If you are ready to make an impact and contribute to turning houses into homes by developing game-changing products, join Versuni's global team of passionate individuals and shape the future of home living.,
