Regional Sales Manager

Key Responsibilities:

1. Strategic New Business Development

• Identify, prospect, and secure new clients across diverse segments to drive market penetration.
• Lead the sales team

• Modern Trade:

  Target and onboard national and regional supermarket/hypermarket chains not currently serviced by Sri Dairy. Prefer having established relationship with major player like DMART, Reliance , SPAR, KPN, etc,. Also, packed sweets and snacks handling is added benefit

• HORECA:

  Develop and execute a strategy to supply hotels, restaurants, and cafes, positioning our packaged sweets for their menus, desserts, and gifting segments.

• General Trade & Wholesalers:

  Establish relationships with large distributors and wholesalers to facilitate bulk orders and supply a network of retail outlets.

• Corporate Sales:

  Cultivate opportunities for corporate gifting contracts and canteen supply agreements.
• Employ a multi-channel approach (cold calling, email campaigns, field visits) to build a qualified pipeline and schedule meetings with key decision-makers.

2. End-to-End Sales Cycle Management

• Own and manage the entire sales process from initial lead generation to contract closure and account transition.
• Develop and deliver persuasive sales presentations and product sampling to showcase the quality and value of Sri Dairy products.
• Negotiate commercial terms, pricing, and service level agreements within defined company guidelines.
• Prepare and submit professional proposals, quotations, and contracts.

3. Market Intelligence & Performance Analytics

• Conduct continuous market research to identify emerging trends, competitor strategies, and untapped market opportunities.
• Utilize CRM tools to maintain an accurate and up-to-date sales pipeline, providing transparent daily/weekly reports on activities, forecasts, and achievements.
• Serve as the "eyes and ears" in the market, gathering critical feedback on products, pricing, and packaging to inform management decisions.

4. People Management

• Manage the sales team and promotors.

Required Experience & Qualifications:

• Education:

  Bachelors degree in Business Administration, Marketing, or a related field.

• Experience:

  A minimum of 8

  -13 years of progressive sales experience

  in the FMCG sector, with a

  mandatory focus on packaged foods, ready-to-eat, or dairy products. Sweets and Snacks business experience is value added.

• Channel Expertise:

  Proven and demonstrable experience

  in handling and acquiring

  Modern Trade customers

  is essential.

• Sales Acumen:

  A documented history as a "hunter," with a strong ability to open new doors, build a pipeline from scratch, and close deals.

• Communication Skills:

  Exceptional verbal and written communication skills in

  English and Tamil.

  Proficiency in

  Hindi is a significant advantage.

• Mobility:

  Willingness and ability to undertake significant travel (approximately 20-30%) across the region, often at short notice.

• Technical Skills:

  Proficiency in MS Office Suite and experience with a CRM system.

Desired Candidate Profile:

• A strategic thinker with excellent negotiation and persuasion skills.
• Self-motivated, entrepreneurial, and driven to exceed targets.
• Strong problem-solving abilities and a solution-oriented mindset.
• Excellent relationship-building and interpersonal skills.
• Candidates having experience in sweets and snacks is highly desirable