Regional Sales Manager

Role & responsibilities

1. Sales & Business Development

• Achieve regional sales targets of Primary Plasticizer in line with overall business objectives.
  
• Develop new customers and segments to expand market penetration in the Western region.
  
• Identify opportunities for cross-selling and up-selling within the plasticizer product range.
  
• Monitor competitor activities, pricing, and market trends to provide timely feedback to management.
  

2. Customer Relationship Management

• Build and maintain strong, long-term relationships with key accounts, distributors, and OEMs.
  
• Ensure timely resolution of customer issues and queries.
  
• Conduct periodic customer visits to strengthen business relationships and ensure service excellence.
  

3. Planning & Execution

• Prepare monthly, quarterly, and annual sales plans and forecasts.
  
• Ensure effective execution of marketing strategies, promotional activities, and product launches in the region.
  
• Collaborate with supply chain and production teams to ensure timely order fulfillment and delivery.
  

4. Commercial & Collection Management

• Monitor outstanding payments and ensure adherence to company credit policy.
  
• Negotiate pricing, terms, and contracts in alignment with company guidelines.
  
• Track sales performance and report on key metrics to senior management.
  

5. Team & Coordination

• Lead, motivate, and guide the regional sales team (if applicable).
  
• Coordinate closely with the technical, logistics, and finance teams for seamless business operations.

Key Skills & Competencies:

• Strong knowledge of

  Plasticizer / Petrochemical / Chemical

  industry and applications.
• Excellent communication, negotiation, and interpersonal skills.
  
• Strategic thinking and analytical mindset.
  
• Proficiency in sales forecasting, planning, and reporting.
  
• Customer-centric approach with strong problem-solving ability.

Qualification & Experience:

• Qualification:

  B.E./B.Tech (Chemical) and/or MBA (Marketing preferred).

• Experience:

  1015 years of experience in B2B sales of Plasticizers / Petrochemicals / Chemical intermediates, with minimum 5 years in a regional managerial role.

• Preferred Exposure:

  Western India market with established industry network in PVC, resin, paints, or allied sectors.