Regional Sales Manager ( GT )-TN & Kerala -FMCG Co @ Chennai

Job Title:

Job Summary:

Regional Sales Manager

Key Responsibilities:

• Sales Strategy & Planning:

• Develop and implement region-specific sales strategies aligned with national goals.
  
• Forecast monthly, quarterly, and annual sales targets for the region.
  

• Team Management:

• Lead, mentor, and motivate Area Sales Managers (ASMs), Territory Sales Executives (TSEs), and other field staff.
  
• Set KPIs and regularly review team performance.
  

• Distribution & Channel Development:

• Appoint and manage distributors, stockists, and super stockists across Tamil Nadu and Kerala.
  
• Strengthen traditional trade channels and explore modern trade/e-commerce partnerships.
  

• Market Development:

• Identify new business opportunities and develop plans to penetrate underserved markets.
  
• Monitor competitor activities and market trends to ensure competitiveness.
  

• Retail Execution:

• Ensure product visibility, availability, and promotional execution at the retail level.
  
• Drive new product launches, schemes, and merchandising activities.
  

• Sales Operations:

• Track primary and secondary sales, manage credit limits, and ensure timely collections.
  
• Work with supply chain and demand planning teams to manage inventory and logistics.
  

• Reporting & Analysis:

• Prepare region-wise sales reports and performance dashboards.
  
• Analyze data to identify gaps and propose corrective actions.
  

Qualifications & Experience:

• Bachelor’s degree (MBA in Sales/Marketing preferred).
  
• 8–12 years of experience in FMCG sales, with at least 3–4 years in a regional leadership role.
  
• Proven track record of managing large teams and achieving business targets.
  
• Strong network and understanding of retail/distributor ecosystems in Tamil Nadu & Kerala.
  

Skills Required:

• Strong leadership and people management skills.
  
• Excellent communication and negotiation abilities.
  
• Analytical thinking and problem-solving approach.
  
• Deep market understanding of Tamil Nadu and Kerala.
  
• Proficiency in Tamil and/or Malayalam is preferred.
  
• Willingness to travel extensively.
  

Compensation:

• Competitive salary + performance-based incentives
  
• Travel and communication reimbursements
  
• Medical and insurance benefits