Job
Description
Job Summary: We seek a dynamic and results-driven Regional Sales Manager to lead and expand our frozen food business in South & West India. The ideal candidate will drive sales growth, manage distributor relationships, establish and optimise logistics networks, and implement cost-saving measures. This role requires a strategic thinker with strong leadership skills, a deep understanding of the frozen food industry, and a proven track record of achieving sales targets while improving operational efficiency. Key Responsibilities: 1. Sales Strategy & Execution: - Develop and implement regional sales strategies to achieve revenue and market share targets. - Identify new business opportunities and expand the customer base in the frozen food sector. - Monitor market trends, competitor activities, and customer preferences to adapt strategies accordingly. 2. Distributor & Channel Management: - Manage and strengthen relationships with distributors, wholesalers, and key accounts. - Ensure optimal distribution coverage and product availability across the region. - Train and motivate distributor teams to achieve sales objectives. 3. Logistics Network Establishment & Optimization: - Design and implement an efficient logistics network to ensure timely and cost-effective delivery of frozen food products. - Collaborate with third-party logistics providers (3PLs) and internal teams to streamline supply chain operations. - Monitor and improve cold chain logistics to maintain product quality and reduce wastage. 4. Cost Optimization: - Identify and implement measures to decrease operational and logistics costs without compromising product quality or service levels. - Negotiate favourable terms with suppliers, distributors, and logistics partners. - Analyze cost structures and recommend strategies for improving profitability. 5. Team Leadership: - Lead, mentor, and develop a high-performing sales team within the region. - Set clear performance goals and provide regular feedback to team members. - Foster a culture of accountability, collaboration, and continuous improvement. 6. Customer Relationship Management: - Build and maintain strong relationships with key customers, including modern trade, general trade, and institutional clients. - Address customer concerns and ensure high levels of customer satisfaction. 7. Reporting & Analysis: - Prepare and present regular sales reports, including performance metrics, market insights, and forecasts. - Analyze sales data to identify trends, opportunities, and areas for improvement. 8. Compliance & Budget Management: - Ensure compliance with company policies, trade regulations, and quality standards. - Manage regional sales budgets and control expenses effectively. Qualifications: 1. Education: - Bachelors degree in Business Administration, Marketing, Supply Chain Management, or a related field. An MBA is preferred. 2. Experience: - Minimum of 10-15 years of experience in sales, with at least 5 years in frozen food. - Proven experience in managing regional sales operations, establishing distributor networks, and leading teams. - Strong understanding of the Indian frozen food market, including distribution channels, cold chain logistics, and customer segments. 3. Skills: - Excellent leadership and team management abilities. - Strong negotiation, communication, and interpersonal skills. - Analytical mindset with the ability to interpret sales data, logistics costs, and market trends. - Proficiency in MS Office, CRM tools, and supply chain management software. 4. Personal Attributes: - Self-motivated, target-driven, and results-oriented. - Ability to work in a fast-paced, dynamic environment. - Willingness to travel extensively within the region. Preferred Experience: - Experience working with frozen food products such as ready-to-cook snacks. - Familiarity with modern trade, general trade, and institutional sales channels. - Established a network of contacts in the frozen food industry and logistics sector in India. - Proven track record of implementing cost-saving measures in sales and logistics operations.
