REGIONAL O+O TRANSFORMATION

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability.In our journey, we are looking for talented individuals who can lead us on this mission.Would you like to be a part of the adventure?We have a suitable opportunity in the

CPD Division

for the position of

Regional Transformation Manager.

In this role, you will be

responsible for driving

the O+O RTM Transformation (Project Ashwamedha) in their respective regions by leading the successful delivery and adoption of key initiatives.

The Candidate should have 8-10 years of professional experience with FMCG/ Consulting. The location of the job will be Mumbai.

Key Responsibilities

The Regional O+O Transformation Lead will be the single point of contact for their respective region in driving the offline transformation initiatives and premediate/mitigate risk & issues within their purview with a robust tracker. They would also be responsible in providing timely updates to the Ashwamedha central project team.

• Distributor-led expansion
• Double the number of overall outlets to 400k via PSR incentive-based and Nielsen list
• Distribution Architecture Revamp
• Streamline and consolidate key distributors in top 200 towns (from 500 to 300 distributors)
• Drive deeper penetration through super and sub-distributor (multi-layer distribution) in remaining/ long tail towns
• Servicing frequency
• Tailored visit frequency based on outlet needs and unlock capacity to drive new store addition
• Higher top outlets extraction
• Drive and grow share & sales in top 50k outlets via retailer loyalty program and footprint expansion
• Salesforce productivity
• Increase +30% revenue/salesperson via strong adherence on market work (time in market, outlet visits per day, time in outlet)
• DMS & SFA adoption
• Drive the adoption of new ways of work with the improved DMS & SFA
  

Key Deliverables

Functional Skills:

• Lead and manage the initiatives from inception to completion, ensuring on-time and within-budget delivery
• Proactively identify, assess, and mitigate potential project risks and issues, escalating concerns as needed.
• Develop and maintain detailed project plans, tracking progress and providing regular status updates to stakeholders and steering committees.
  

Soft Skills

• Exceptional Organizational & Communication Skills
• Collaborative Leadership
• Proactive & adaptable
• Strong interpersonal & influencing skills
• Analytical & data-driven mindset
• Growth mindset
  

Key Competencies

• Distributor-led expansion
• Distribution Architecture Revamp
• Servicing frequency
• Higher top outlets extraction
• Salesforce productivity
  

Key Relationships

• Commercial Team : Director, GT Channel Head, Planning Leads
• CBD Team : Category Leads
• Sales IT and Automation team
• External: BAIN & Co Consulting Team
  

Physical Demands (e.g. % travel):

• Travel will be need based
  

Education

• MBA
  

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.