Regional Manager / State/ ASM B2C Sales (Consumer Lighting)

Position:

Regional Manager / State Manager / Area Sales Manager B2C Sales (Consumer Lighting)

Key Responsibilities

Channel Development

• Build and launch the

  B2C channel

  for the lighting brand from start.
• Identify and onboard

  channel partners, distributors, and multi-brand lighting retailers

  .
• Establish channel policies, pricing structure, margin strategy, and territory planning.

Retail Expansion

• Strategically drive

  retail presence

  in priority cities/towns across India.
• Identify key retail clusters and lighting showrooms for product placement.

Team Building & Leadership

• Hire and lead a

  field sales team

  (ASMs, TSEs, and In-shop Promoters).
• Define and monitor

  sales KPIs

  , territory planning, beat coverage, and secondary sales reporting.
• Build a performance-driven culture through structured reviews and on-ground coaching.

Sales Growth & Target Achievement

• Own and deliver on

  monthly/quarterly sales targets

  for the B2C vertical.
• Regularly analyze secondary sales, stock movement, and market gaps.
• Manage retailer incentives, sell-out schemes, and promotional offers.

Product & Market Feedback

• Capture competitor intelligence, pricing trends, and customer preferences.

Operations & Channel Health

• Implement robust retail systems POS visibility, dealer claims, channel hygiene.
• Maintain strong collections discipline and channel profitability.
• Leverage CRM tools for tracking sales development, enablers and conversion

What We’re Looking For

• 8–15 years in

  Channel & Dealer

  Sales & retail sales in

  Lighting & Electricals

• Qualification MBA and Bachelors in any field / B tech.
• Eagerness to learn and adapt new technology & Market dynamics.
• Entrepreneurial mindset.
• Proven experience in LIGHTING specific

  channel expansion, sales team handling

  and

  target delivery.

• Strong relationship & understanding of local Channel network

  , retailer dynamics, and market mapping
• Hands-on mindset with a positive attitude – ready to lead the market from zero
• Excellent

  execution, negotiation and relationship-building skills Role & responsibilities

Why Join Us?

founding team