Regional Head - Retail

About the Role:

We are looking for an experienced and result-driven Regional Head Retail & Field Sales to lead, manage, and grow our retail and field sales operations across the assigned region. This role will be pivotal in driving revenue, building high-performing sales teams, and scaling market presence.

Key Responsibilities:

P&L Ownership: Own the regional revenue and sales targets across both retail and field channels.

Sales Leadership: Lead, mentor, and manage a team of Area Managers, Territory Sales Managers, and Field Sales Executives.

Retail Expansion: Drive new store openings (COCO/FOFO), monitor retail performance, and ensure optimal customer experience across all outlets.

Performance Management: Track sales performance metrics, analyze data, and take corrective actions to achieve monthly/quarterly/annual targets.

Team Building: Hire, train, and retain high-performing field and retail teams to ensure business continuity and performance.

Cross-Functional Coordination: Collaborate with marketing, product, operations, and customer service teams to implement regional strategies.

Market Intelligence: Analyze competitor activity, customer trends, and regional market dynamics to make data-driven decisions.

Compliance & SOPs: Ensure all retail operations and field activities are aligned with brand standards and compliance requirements.

Customer Focus: Drive initiatives to enhance customer experience, increase conversions, and maintain high NPS scores.

Desired Profile:

Experience: 10–15 years of experience in retail and/or field sales with at least 3–5 years in a regional leadership role.

Industry Preference: Consumer Healthcare, Retail, FMCG, Direct Sales, or Beauty/Wellness brands.

Education: Graduate/Post-Graduate in Business Administration or related field.

Skills:

Strong leadership & team management capabilities.

Strategic thinking with execution orientation.

Excellent analytical and communication skills.

Proficient in using CRM tools, Excel, and dashboards.

KPIs / Success Metrics:

Regional revenue achievement vs. target

New outlet/store launches & ramp-up success

Sales team productivity and attrition

Lead to conversion ratio (Field)

Customer experience scores (NPS, feedback)

Operational compliance & audit readiness