Regional BM Retail

Job Purpose

Leading & Driving the sales function for Eternia Organization. Demand Generation & South Footprint Creation for the Sales Department of Eternia start up, subsequently, creating a network of Influencers (Architects, PMC’s, Façade Consultants) to ensure a brand pull for Eternia range of Aluminum Door/Window systems. Responsible for devising & executing sales strategies as per product & market requirements, accelerating revenue returns & growth with a clear focus on “bottom line positive” pricing.

Job Context & Major Challenges

Job Context

Eternia as a startup within the Hindalco system is tasked with the responsibility of creating a network of Fabricators who will work exclusively for Eternia range of Aluminum Door/Window systems & ensure a strong inquiry pipeline is created for demand generation. key is to ensure an optimum pricing strategy to strike the right balance between growth aspirations & a positive bottom line.

Job Challenges

• To create brand pull amongst the fabricator community who will be able to deliver the steep growth rates
• Being a startup, creating a network of Influencers who can specify Eternia range of products across the projects
• Getting fabricators from competing brands who can invest into the Eternia requirements especially of a showroom
• Reaching the correct pricing for new range of Eternia products to take care of the overheads of demand generation & brand creation.
  

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Establishing Sales Objectives by Forecasting and developing annual sales targets for region & territory, projecting expected sales volume, average pricing realization & gross margin for existing & new products Sales Budget & Target formulation aligned to organization strategyKRA2 Involved in Premium product & project selling, Interfacing with Architects, builder, Interior designer & Façade Consultants community for Retail Business Meeting clients, Architects & Developers on a regular basisKRA3 Designing market primary (Fabricator level) & secondary (A Category resellers & Influencer community) sales schemes, brand development, channel development, set & improve sales processes, ensuring implementation and identifying & developing new fabrication partners Creating & Presenting Sales pitch to prospective fabrication partners, keeping the partners motivated through effective pricing & schemes for ensuring ROI, lead generation & dissemination through Digital mediumKRA4 Acquire Industry knowledge about competitors and helping sales team develop marketing positioning statements based on their gathered knowledge. Helping team with right techno commercial insights enabling them to effectively pitch in the market.KRA5 Map out and execute growth plans, offering clear and constructive strategic insight into institutional/channel market, projects, govt. projects, trading and opportunities in addition to providing in-depth market analysis on a continual basis. Meeting various stakeholders in the market & creating a proper sales funnel