Role & responsibilities Achieving targets given by the management for trade doctors both in revenue and count. Achieving the daily target of meeting doctors Arranging and coordinating meeting between doctors and senior management if required. Identifying potential doctors within the city Identifying potential doctors in peripheral area. Visiting peripheral areas and meeting doctors there on monthly basis. Meeting doctors those who have not been interacted with for long time. Supply doctors Shalbys brochures and magazine for promotion. Strategically planning a proper schedule of meeting doctors. Plan meeting with trade doctors(referring & admitting visiting doctors) as per the alignment of promotional strategy Communicating the strategy with doctors and updating them about the new services of the hospital Understanding and conveying the policies & strategies of the hospital to the trade doctors on a regular basis Handing over manuals/brochures/pamphlets and Shalby Times to the trade doctors from time to time Increasing business in various cities and towns Maintaining records of admitting-visiting and referring doctors from day to day. Tracking record of patients converted through referral doctor. Meeting patients referred by external doctors on regular basis. Providing feedback to the trade doctors about their referred patients. Follow up with accounts department for due payments of doctors. Innovative new ways of generating business through doctors. Planning activities with in-house doctors: One to one meeting with trade doctors Conducting CME programs Camps with in-house doctors Covering doctors of nearby Shalby, Ahmedabad and the peripheries

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