Reels Content Creator (1-2 YEARS EXPERIENCE)

Role: Reels Content Creator / On-Camera Actor

Full-Time | On-site

Ayuvya is looking for a high-energy, camera-confident Content Creator who knows how to act, perform, script, shoot, and edit

You’ll be the face and voice behind multiple formats: ads, skits, testimonials, ingredient explainers, punchy hooks, and lifestyle storytelling for our brand.

1. On-Camera Performance & Acting

– Act in Reels, short videos, ads, UGC-style content, and script-led brand concepts.

– Deliver expressions, dialogue, and reactions that feel natural, high-energy, and native to Instagram/YouTube formats.

– Perform scripted as well as improvised formats depending on the creative need.

2. End-to-End Content Creation

– Shoot aesthetic, clean, high-retention content using phone or camera.

– Edit Reels with strong pacing, transitions, captions, music sync, and text hierarchy.

– Create short-form content across multiple formats: product demos, problem–solution skits, ingredient explainers, lifestyle sequences, team BTS, testimonial-style delivery, POV content.

3. Trend & Platform Awareness

– Track trending audio, formats, transitions, wellness conversations, and cultural moments.

– Reinterpret trends in a way that fits Ayuvya’s tone of voice

– Identify new angles to increase retention, shares, and saves.

4. Collaboration & Execution

– Work with creative, marketing, and performance teams to align content with campaigns and product priorities.

– Execute fast-turnaround filming for ad variations, A/B tests, and new scripts.

– Participate in brainstorming for new series, formats, recurring content ideas, and ad hooks.

5. Platform Optimisation

– Repurpose long footage into multiple short reframes for Instagram, YouTube Shorts, and paid ads.

– Optimise content layouts, caption styles, pacing, and aspect ratio for maximum reach.

What We’re Looking For

Core Skills

– Strong on-camera presence; confident with acting, expressions, and delivery.

– Ability to shoot and edit independently using mobile tools or basic editing software.

– Understanding of what hooks work, what kills retention, and how viewers behave on Reels.

– Strong aesthetic sense in wellness/beauty/clean visuals.

– Ability to adapt messaging for health, Ayurveda, skincare, haircare, and nutrition categories.

Tools You Should Know

– Instagram Reels editing tools

– CapCut / InShot / VN / Adobe Rush

– AI tools for scripting and ideation (ChatGPT, Gemini)

– AI tools for video enhancement (Higgsfield, Pika, Runway – bonus)

Experience

– 1 to 2 years creating short-form content (brand side, agency, or independent creator).

– Must have a portfolio/Instagram profile showing on-camera work.

– Experience in wellness/beauty/skincare content is a strong plus.

Ideal Fit

– You’re expressive, sharp, willing to be the face of the brand.

– You understand how to make people stop scrolling in the first 2 seconds.

– You can switch between acting styles ----- funny, emotional, explanatory, aesthetic.

– You can take a raw idea and turn it into a finished, high-performing Reel.

– You enjoy experimenting and shooting daily.

What You’ll Get

– Freedom to experiment and build your own style within Ayuvya.

– Be part of a fast-growing D2C ecosystem with massive content demand.

– Direct impact on the brand’s reach, ads, and communication.

- Opportunity to grow into a lead creator/face of the brand over time.