Public Relations Executive – Styling

About the Role

We are seeking a creative and fashion-savvy PR Executive with a strong sense of style to enhance our brand’s image through impactful public relations and styling initiatives. The ideal candidate will manage media relations, coordinate brand collaborations, and ensure our visual and communication strategy reflects the latest trends.

Key Responsibilities

• Develop and execute PR strategies to strengthen the brand’s presence across print, digital, and social media platforms.
• Plan and coordinate styling for campaigns, events, photo shoots, and influencer partnerships to align with brand aesthetics.
• Build and maintain relationships with journalists, stylists, influencers, and fashion editors.
• Draft press releases, lookbooks, product notes, and other media communication materials.
• Manage sample trafficking for shoots, media requests, and celebrity/influencer styling.
• Organize and oversee brand events, launches, and media previews.
• Monitor media coverage, prepare reports, and identify PR opportunities and trends in fashion and styling.
• Collaborate with the design and marketing teams to ensure consistent brand messaging and visual identity.

Requirements

• Bachelor’s degree in Fashion Communication, Public Relations, Mass Media, Marketing, or a related field.
• 1–3 years of experience in PR, fashion styling, or brand communications.
• Strong understanding of current fashion trends and styling techniques.
• Excellent written and verbal communication skills.
• Established media and influencer contacts in the fashion/lifestyle industry is a plus.
• Ability to work in a fast-paced environment and manage multiple projects.

Preferred Skills

• Experience with celebrity/influencer dressing and shoot coordination.
• Proficiency in PR tools, social media platforms, and trend forecasting.